With around 18 percent of its audience consuming its programs on digital platforms, the CW has emerged as broadcast TV’s most innovative network in terms of tracking and monetizing digital viewers. But without that billion dollars from Netflix, where would it be? Read more at paidContent »
When asked about CBS’s appetite for striking deals with new streaming providers that might not have the money to pay cash upfront to license its content, Moonves said that CBS had decided against joining an Apple TV service because it was based on an ad split. Read more »
Time Warner CEO Jeff Bewkes has been critical of Netflix’s ability to compete with traditional TV networks. But he has softened his tone lately, talking up the additional value that subscription video-on-demand services services like Netflix and Hulu Plus can provide to the company’s financials. Read more »
Hulu has signed a five-year licensing agreement with The CW, the company announced Friday. The deal will bring current season programming, including The Vampire Diaries, Gossip Girl and Supernatural, to both subscribers of Hulu Plus, and Hulu’s ad-supported web-based service. Read more »
Recent studies show that online viewers hit by a higher load of ads aren’t dropping off the way they might. In fact, they may be able to watch more ads on content — perhaps as many as those on television — especially if ad formats continue to evolve. Read more »
CW to Double Ad Load in Its Web Shows; the CW Network plans to put as many ads in Web versions of its shows as it airs on TV. (The Wall Street Journal) Bitbop: Is This the Hulu of Mobile?; Fox Mobile unveiled Bitbop this week […] Read more »
The Beautiful Life — that short-lived TV show about models cohabitating in New York — may have gotten short shrift on the CW, but it’s getting a second chance online. Ashton Kutcher’s Katalyst films, which produced the show, has announced a partnership with HP that will […] Read more »
