The NYT is doing something smart by using Twitter trends to target ads

Feb. 19, 2013 - 11:13 AM PDT Feb. 19, 2013 - 11:13 AM PDT

The head of the research lab at the New York Times says the newspaper has launched an advertising product called Sparking Stories that allows advertisers to insert ads into specific content that is trending on Twitter. Read more at paidContent »

Comcast Using BlackArrow’s Ad Insertion Tech for VOD

By Chris Albrecht

Oct. 13, 2009 - 5:00 AM PDT Oct. 13, 2009 - 5:00 AM PDT

BlackArrow announced today that its targeted TV ad platform is now live on Comcast’s On Demand programming in Jacksonville, Fla.. This is BlackArrow’s first market implementation with a major MSO. Typically, ads inserted into operator VOD programming are stitched into the content itself, which limits the […] Read more »

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