Causata is really good at helping companies identify consumers and, thanks to new machine learning features, helping them predict behavior many steps down the line. Does all this personal data create a privacy concern? Depends who you ask. Read more »
There’s shift happening in the world of online data collection, meaning consumers might expect to get paid for access to their data rather than always playing the role of uncompensated mark. Done right, it’s a system where both sides of the equation stand to win. Read more »
A study from the Annenberg School for Communication at the University of Pennsylvania found that voters are not fans of political advertising tactics that use personal information to tailor online messages. Read more »
Amid debates over Do Not Track and increased activity in ad tech, a report released Monday from privacy management firm TRUSTe signals that consumers are increasingly taking actions to protect their online privacy. Read more »
Heard this one before? Controversial ISP-level web ads targeter Phorm is taking on more money to seek riches in another new country. But can it succeed in Asia where it has failed before? Read more at paidContent »
Big data now touches everything from enterprises to smart-meter startups, while Hadoop is fast becoming the leading tool to analyze that data, and debates around privacy abound. GigaOM Pro analysts offer insights on what to consider when it comes to big data decisions for your business. Read more at GigaOM Pro »
The future of coupons is moving toward digital and mobile, something that startup SavingStar is taking full advantage of. The company told me it has hit half a million users since it launched its ecoupon product in April, putting it on a faster pace than Groupon’s. Read more »
