Facebook plans to tap into the loyalty reward data collected by retailers like drug stores to serve you ads based on your off-line purchases. Read more at paidContent »
Campaigns have been profiling potential voters for decades, but the glut of data available online changed the game in terms of how much they collect and how it’s used. Now, thanks to complex models and real-time ad platforms, poltiical advertising is becoming a personal affair. Read more »
Connectivity changes everything. That’s the credo driving just about every corner of our day-to-day lives. As human beings, we are now connected to one another through not just our social networks but also our cars, the books we read, the albums we download and even our own health and wellness habits (to name just a few areas). With that in mind, GigaOM Pro has singled out certain areas in the technology industry where we see this shift to constant connectivity taking place most drastically. Read more at GigaOM Pro »
The future of coupons is moving toward digital and mobile, something that startup SavingStar is taking full advantage of. The company told me it has hit half a million users since it launched its ecoupon product in April, putting it on a faster pace than Groupon’s. Read more »
Using Hadoop to process data for targeted web advertising efforts is nothing new, but this week, two companies in the video advertising space also stepped forward to highlight how Hadoop is helping them deliver the right ads to the right viewers for their clients. Read more »
Cablevision announced today that it will begin rolling out interactive TV ads, allowing viewers to use their remotes to “click” on a commercial in order to get more information. Interactive ads in Cablevision’s Optimum Select program will have a small banner that says “Click SEL for […] Read more »
