With the sunset of UDID this coming week, a major barrier to mobile ads will fall. The new system for iOS will benefit advertisers while still protecting consumers, and will become a revenue juggernaut for Apple. Read more »
Advertisers looking to drive more downloads of their apps are getting a new tool from TapSense. TapSense’s new ad units allows consumers to download a promoted app right from the ad without getting forced out to the App Store to complete the transaction. Read more »
