Tapjoy has replaced its CEO Mihir Shah with Disney digital veteran Steve Wadsworth. The company helps developers monetize their apps through ads and offers and it also launched its own consumer portal for people to find and download apps. Read more »
It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Ap… Read more at paidContent »
Tapjoy, which ran afoul of Apple’s ban on incentivized install campaigns, is getting back into the business of helping drive downloads of iOS apps with a new web app called Tapjoy Games that allows it reach out directly to consumers. Read more »
What do you do when one of your most popular formats for in-app advertising gets the cold shoulder from Apple? (NSDQ: AAPL) Launch something… Read more at paidContent »
Flush with $30 million in new funding, mobile advertising and monetization company Tapjoy is on an executive hiring spree and the latest addition is Peter Dille, the former senior vice president of Sony Computer Entertainment America who helped launch the PlayStation 3 and PlayStation Network. Read more »
The money in mobile apps is increasingly tilting toward freemium apps and that is helping companies like Tapjoy, which said it now has 10,000 apps that are using its monetization and distribution platform. The company is also delivering more than 1 million ad completions every day. Read more »
W3i has come up with a new alternative app discovery product that it hopes will aid game developers to push downloads. It shows how app marketing is getting more creative to meet the growing demand of developers looking to get their apps noticed and downloaded. Read more »
As the mobile app market grows, it’s creating new opportunities for app marketing companies like Tapjoy, which has raised $30 million even after running into an Apple ban on one of its products. The new money highlights the opportunities available as the app market booms. Read more »
Tapjoy, whose app promotion campaigns have been halted by Apple in new and updated iOS apps, has come up with a new solution that it hopes can help it avoid Apple’s recent ban. But Apple doesn’t appear interested in the proposed fix. Read more »
Apple isn’t just tweaking its App Store rankings to include more than download numbers and possibly lessen the impact of incentivized pay-per-install marketing campaigns. It’s actually banning apps that use pay-per-install, according to one of the leading providers, Tapjoy. Read more »
Tapjoy is launching a new Pay-per-action service that allows app makers to offer virtual currency or goods to users who complete actions within an app. The idea is that incentives inside an app can keep people tuned in and help turn them into more loyal customers. Read more »
The news that Tapjoy, formerly Offerpal, raised $21 million in funding last week shows there is a big opportunity to be had by helping the freemium model expand on mobile. It’s a lesson that W3i, a desktop application marketing company, is looking to exploit. Read more »
Offering freemium versions of mobile apps is a now a full-fledged trend, so shouldn’t all app developers employ the model? Not so fast. The strategy has worked, but it requires understanding of both the market and your product, along with careful thought, planning and a willingness ... Read more at GigaOM Pro »
Offerpal Media this morning said it has acquired Tapjoy, a small startup aimed at helping developers monetize their mobile applications. The move is a clear signal that the online phenomenon of offer-based ads is about to move into mobile in a big way. Read more »
As the year winds to a close, GigaOM Pro’s crack team of contributors takes a look back at what went right, what went wrong, and for whom in the world of the NewNet. ... Read more at GigaOM Pro »
In recent years, virtual worlds (also known as massively multiplayer online games, or MMOs) have shown tremendous growth in terms of user numbers and revenue. However, the market for them is currently in tremendous flux, with the most well-known sub-genre — the subscriber-based fantasy role playing games (MMORPGs) — suffering a growth plateau, due to the dominating success of World of Warcraft. At the same time, user activity in “freemium” virtual worlds continues to explode, most especially in the tween/adolescent market, which is likely to reach a market saturation point soon, though monetization prospects for all but the established players remain uncertain. The explosion of social networks, which share numerous traits with virtual worlds, have created a new potential audience for this genre, while the mass adoption of web plug-ins and smartphones like the iPhone have opened up new markets for the genre.
In this transitional period, many of the best investment and growth opportunities to watch are not the worlds themselves, but the solution providers offering developers the means to better monetize their existing MMOs. Opportunities also exist in niche MMOs that appeal to consumers seeking entertainment outside the established fantasy and kids social MMO space. However, new players that would enter this already crowded market must foster a community of users by rewarding user-created content and continued engagement, while also being architected with multiple revenue streams and play platforms. Read more at GigaOM Pro »
