Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends in this area are led by a collection of technologies that we call post-programming curation. These technologies use the best of behavioral tracking, collaborative filtering, audience targeting, and dynamic content presentation. Read more »
There is a growing battle between content engines — which suggest stories for you to “read next” — over access to publishers’ pages. The outcome will matter for publishers, readers and the future of “native advertising.” Read more at paidContent »
Taboola, a video recommendation engine that’s used by sites like CNN and Bloomberg, raised $15 million, bringing its total funding to $35 million. Read more at paidContent »
Book publisher Simon & Schuster is ramping up video distribution, creating content channels and signing with partners like Roku, Blinkx and Taboola. For now, the videos are intended to promote books and authors, not to drive advertising revenue. Read more at paidContent »
With its video widgets now serving up half a billion recommendations a day for publishers ranging from the New York Times to USA Today, Taboola secures a Series C funding round of $10 million. Founder Adam Singolda says the money will be used for infrastructure. Read more at paidContent »
Video discovery startup Taboola has been growing fast, adding top publishing partners like The Washington Post, as well as expanding into the live streaming video vertical. Those new partners have helped drive growth for Taboola, which now reaches more than 100 million uniques a month. Read more »
Video recommendations provider Taboola is offering a new product to its customers that will allow them to boost viewership with paid placement in its video widgets. The company has also found success internationally, as it is being used for recommendations in Brazil, Israel, Mexico and Poland. Read more »
Taboola is giving its publishers more control over the automated video recommendations that are served up on their websites. To highlight these changes and to take advantage of them, Taboola just launched a revamped website and has added new members to its senior management team. Read more »
After a brief hiatus, Om Says is back. In the latest edition, I look at the concept of good enough, the Praeto principle and how it applies to today’s company – regardless of its business focus — has to have a much higher metabolic rate. Read more »
In an effort to build engagement and increase video views across its properties, local TV news station owner Hearst has chosen Taboola for all its local TV stations sites to provide additional video suggestions for viewers reading stories or watching video on their websites. Read more »
