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	<title>GigaOM &#187; Swiss Clock</title>
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		<title>GigaOM &#187; Swiss Clock</title>
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		<title>Apple is all aboard with licensing the Swiss clock icon</title>
		<link>http://gigaom.com/2012/10/12/apple-is-all-aboard-with-licensing-the-swiss-clock-icon/</link>
		<comments>http://gigaom.com/2012/10/12/apple-is-all-aboard-with-licensing-the-swiss-clock-icon/#comments</comments>
		<pubDate>Fri, 12 Oct 2012 16:31:15 +0000</pubDate>
		<dc:creator>Kevin C. Tofel</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[patent dispute]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Swiss Clock]]></category>

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		<description><![CDATA[Apple is paying for the familiar looking clock icon on its iPad, having come to licensing terms with the Swiss Federal Railways, which has used the clock since 1944 as a defining icon for its transportation business. Terms of the deal weren't disclosed<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=572607&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Amidst all of the mobile licensing and patent disputes of late, one has been worked out: <a href="http://www.sbb.ch/sbb-konzern/medien/medienmitteilungen.newsdetail.2012-10-1210_1.html">Apple has come to terms with the Swiss Federal Railways</a> (SBB) and will pay licensing fee for the clock icon in iOS 6. Details of the agreement weren&#8217;t disclosed, but it&#8217;s a done deal according to SBB and <a href="http://www.theverge.com/2012/10/12/3492896/apple-sbb-licensing-agreement-ios-6-clock-app">reported on by The Verge</a>.</p>
<p>Why is a deal needed at all? According to SBB, it&#8217;s a long-standing design icon that is an identifying image to the railway:</p>
<blockquote><p>The Railway station clock was built in 1944 by engineer and designer Hans Hilfiker designed for SBB. It is a design icon, obvious matters in the digital age well. Special feature of the so-called &#8220;scoop dial&#8221; is the striking red second hand, which has the form of a signal trowel. To date, she is a symbol of innovation and reliability is an important identifying feature of the SBB and Switzerland represents.</p></blockquote>
<p>What makes the situation most interesting is the irony of it. <a href="http://gigaom.com/2012/08/24/disaster-for-samsung-jury-awards-apple-billions-in-patent-case/">Apple recently won a $1.05 billion verdict from Samsung</a> in the courts due to alleged design copying and patent infringement. Apple has been clear that it won&#8217;t tolerate companies that blatantly copy design cues from iOS or the devices that run it. And yet, in the case of this particular clock, that&#8217;s exactly what Apple did.</p>
<p>Regardless, it&#8217;s good to see both sides come to terms and a financial agreement. Maybe it&#8217;s time &#8212; no pun intended &#8212; for Apple and others to do the same.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=572607&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=222772"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=222772" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=572607+apple-is-all-aboard-with-licensing-the-swiss-clock-icon&utm_content=kevintofel">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=572607+apple-is-all-aboard-with-licensing-the-swiss-clock-icon&utm_content=kevintofel">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule continues</a></li><li><a href="http://pro.gigaom.com/2013/01/mobile-fourth-quarter-2012-analysis/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=572607+apple-is-all-aboard-with-licensing-the-swiss-clock-icon&utm_content=kevintofel">The fourth quarter of 2012 in mobile</a></li><li><a href="http://pro.gigaom.com/2012/12/what-to-watch-in-mobile-in-2013/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=572607+apple-is-all-aboard-with-licensing-the-swiss-clock-icon&utm_content=kevintofel">What to watch in mobile in 2013</a></li></ul>]]></content:encoded>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Swiss railway clock</media:title>
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			<media:title type="html">Kevin C. Tofel</media:title>
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