Demand for cloud computing continues to increase exponentially as consumers, businesses and government agencies seek to defer the expense of acquiring, operating and maintaining infrastructure and applications to third-party service providers. Likewise, software publishers are finding the cloud computing model an efficient and effective mechanism for delivering their products as a service and as an operational expense to their customers. For independent software vendors, cloud computing is opening up new markets and making their applications more accessible and affordable to scores of new customers. For a multitude of reasons, many ISVs are choosing to forego data center development and are partnering with hosting providers that have the infrastructure, resources and expertise in managing and delivering cloud services. This report provides ISVs with guidance on partnering with hosting companies, establishing criteria for selecting a hosting service, metrics for measuring hosting performance as it relates to cloud services delivered and an understanding of the responsibilities they retain even when outsourcing a large part of their services functions to a third party. Companies mentioned in this report include Microsoft, Google and Salesforce.com. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »