Tech — GigaOM

Tech

For the first time in 23 years, Pepsico isn’t spending millions on a Superbowl ad, but instead is funding a series of social-media powered community renewal projects to the tune of $20 million, a campaign that appears to have already paid off. Read More »

This year Intel will return to the Super Bowl with two new ads for its latest line of processors as well as sponsor the post-game show. Intel helped make advertising for geeky tech components cool, and this latest marketing effort aims to keep Intel on top. Read More »

 
 

8 Deadly Promotion Pitfalls, Part 1.

I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what makes promotions effective can be mystifying. So instead of trying to come up with a recipe for how to market well,… Read More »

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