PBS showed quick social media instincts on Sunday night with a tweet inviting people to ditch the “Blackout Bowl” for some British drama. Here’s how it happened. Read more at paidContent »
In what is becoming a ritual akin to Superbowl Week itself, federal prosecutors today announced the seizure of 16 websites that offered live… Read more at paidContent »
This year’s Superbowl is in Indianapolis and it’s a sure thing the hometown Colts will not be playing. But, luckily for the Colts and the re… Read more at paidContent »
For the first time in 23 years, Pepsico isn’t spending millions on a Superbowl ad, but instead is funding a series of social-media powered community renewal projects to the tune of $20 million, a campaign that appears to have already paid off. Read more »
This year Intel will return to the Super Bowl with two new ads for its latest line of processors as well as sponsor the post-game show. Intel helped make advertising for geeky tech components cool, and this latest marketing effort aims to keep Intel on top. Read more »
I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what makes promotions effective can be mystifying. So instead of trying to come up with a recipe for how to market well, I’ve taken my […] Read more »
