Southern Comfort Dumps Cable For Hulu, Facebook

By Jul. 30, 2009, 10:20am PT 8 Comments

Southern Comfort is taking its $8 million marketing spend online to reach its target market of 21- to 29-year-olds. Last year, the brand spent $6 million on late-night cable TV and another $1.5 million on magazines. All of that is going away. Now, SoCo plans… Read More »