From shopping and buying to owning and using products, consumers’ experiences largely determine the success of both retailers and brands. By voting with their feet, wallets, and social media, consumers reward companies that make their lives easy, risk-free, and pleasurable. As proof, you can witness the […] Read more at GigaOM Pro »
Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
Is there any way to stand out among the glut of social, local, mobile services? Everplaces and Circleme, two new European startups just coming out of private beta, certainly hope so — and both are attempting to put their own twist on the combination of people and places. Read more »
SXSW 2012 was all about location-based social interactions, with Highlight being the belle of the ball. But for all the hype ahead of the show, a number of people I ran into there didn’t seem to understand why they would even want to use these apps. Read more »
The fourth quarter may have lacked a dominating big-event product announcement like Q3’s Facebook platform extension or Q2’s unveiling of Google+, but the NewNet world continued to buzz along. In the battle for mind share, everyone wanted to be a platform. Meanwhile, consumer and social technologies continued to gain momentum, and new vehicles for content and service discovery presented both challenges and opportunities for NewNet companies. And it is hard to ignore the overcrowded but growing world of daily deals. This quarterly report analyzes these trends and others, and it also provides a near-term outlook of trends, technologies and companies to watch in 2012. Companies mentioned in the report include Amazon, Facebook and Socialcast. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
