While using machine learning over large data sets to serve up ads inside social networks isn’t new, there’s an era emerging where social network data can be used to help people solve important problems. Read more »
Solariat Founder and CEO Jeffrey Davitz has a message for anyone trying to leverage social network data to make money: “The fundamental problem with social is yes, it’s big data, but it’s mostly big, sucky data.” Targeting users means deciphering what they really want. Read more »
Solariat today launched an advertising platform for forums, social media and Q&A sites called AdLib, which uses linguistic analysis to automatically generate sponsored replies to users’ questions. It’s a twist on search-style contextual advertising to seem more native to online communities and conversations. Read more »
