SocialFlow is launching Crescendo, a tool for buying ads on Facebook. Crescendo works by understanding the conversations a brand’s fans are having and then buying up low-cost keywords that correspond to the discussion. Read more »
Brands and publishers face quite a challenge in capturing the attention of distracted consumers because it’s hard to pinpoint where to target a marketing message when people are constantly moving across different forms of media. But for New York-based SocialFlow, there’s opportunity in the chaos. Read more »
SocialFlow, a New York-based social media marketing startup backed by Betaworks, recently studied clicks on the Bit.ly links shared by one of its client’s Twitter accounts for two months to see trends in the way people use Twitter and the content they find on it. Read more »
