The inclination in many organizations is to put social media monitoring into marketing or public relations. But is that the right move? I recently spoke with Ross Daniels, Director of Marketing for Cisco, about the challenges of deploying social media monitoring tools inside a larger enterprise. Read more »
While millions of people interact daily in public-facing social media channels, there are a growing number of internal social media solutions for the enterprise, becoming modern-day intranets. But do these systems work? And why might trying to bring social tools inside your gated corporate walls fail? Read more »
You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I’d explore some of the main ones I’ve identified and offer up some potential solutions. Read more »
I enjoy looking at previous “predictions” and see what actually happened. Here’s what I predicted in my 2010 post on trends in social media and the outcome as of the end of the year. I’m also providing additional thoughts on trends to watch in 2011. Read more »
Just the other day, someone told me that they are afraid of social media; they have no Twitter, Facebook or LinkedIn account. I’ve compiled this list of eight reasons why you shouldn’t fear social media for anyone who is still apprehensive about using these tools. Read more »
You may not be as prone to excess as I am, yet you are probably still saddled with accounts at networks you thought would be “the next big thing” but is now a social media ghost town. But what should you do with all these accounts? Read more »
Facebook has released a new Facebook Profile. As usual, the changes seem pretty arbitrary, but Facebook appears to have moved in the direction of a profile that blends your professional life and your personal life, and I feel strongly that this is a mistake. Read more »
In 2008, Beth Kanter blogged about how much time it should take to implement social media. She created a diagram to illustrate the main social media activities and the hours per week it takes to implement them. I’ve created my own up-to-date version of the figure. Read more »
I’ve been thinking about what this year has meant for social media marketing and how things have changed. I came across one of my posts from 2008 where I tried to find category names for social media tools; it’s interesting to see how they have evolved. Read more »
Are you looking to convince a colleague or a client of the value of LinkedIn, Facebook and Twitter? Here’s a list of some basic ways you can use LinkedIn, Facebook and Twitter for specific business activities. No bells, no whistles, just business. Read more »
Conferences can be overwhelming. Here are 15 apps that are incredibly useful to have at events, covering everything from helping you to meet interesting people and apps built for specific conferences, to location-based social networks and QR code readers to grab people’s contact details. Read more »
Looking for an interesting new event to attend? Having trouble finding events, other than the ones you and your immediate friends or colleagues already know about? Going the “old-fashioned” route of finding new events through Google searches? If so, you may benefit from social event discovery. Read more »
Bringing a stagnant social media channel back from the dead requires more than just posting to it again and hoping your connections didn’t notice your absence. Each channel will require different resuscitation techniques. Here are some steps to take to breathe some life back into them. Read more »
I love Twitter, but one thing I admit can be lacking from the service is that it doesn’t allow for embedded images, audio or video in the Twitter stream. Still, there are plenty of apps to help you to integrate multimedia into your tweets. Read more »
Don’t trust anyone who says they’ll reveal the “secrets of social media.” There are no secrets of social media. As someone who has seen the bubble of the early web and new media business burst, I’m feeling a sense of deja vu. Read more »
Even those of us who use Facebook for business are hard-pressed to keep up. In the last few weeks, I’ve learned more about Facebook through trial and error (and my Twitterstream) than I ever have from Facebook’s communications. Here are a few things I’ve learned: Read more »
Because social media cannot be “controlled,” the thought of putting marketing messages out into the social web strikes fear in the hearts of many. Without control, how do you avert or manage a crisis that bubbles over and could explode on Twitter, Facebook and the like? Read more »
In last week’s installment of “Rethinking the Value of Social Media,” I discussed how social media marketing is not a pure numbers game. In this post, I’d like to talk more specifically about re-framing the way we think about the measurement of social media efforts. Read more »
As more people adopt social media tools for communications, there is bound to be some chaos as everyone clamors to the microphone. With that chaos comes annoyances: abrasive, aggressive, off-target, inappropriate actions or interactions that really grate on your nerves. What can you do about them? Read more »
You are engaging in social media channels and building a following. But when you tweet or post a status update, you get crickets. Why isn’t anyone responding to you? And what are some effective ways to get more actively engaged friends, fans and followers (FFFs)? Read more »
