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conquer

Nearly one-third of Facebook’s 500 million-strong user base is using phones to engage with friends via the social network. Facebook ought to fulfill its potential in mobile, but the social network giant will need a more robust strategy than simply releasing a branded hardware device. Read more »

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whale

No single strategy guarantees social media success. Twitter’s recent relaunch mirrors some of Digg’s tactics, but social services from Google and Apple take entirely different approaches. In other words, with multiple strategies available, there’s more than one way to win the social network game. Read more »

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myspace video1

MySpace is expanding availability of video by allowing users to embed a player in activity streams to instantly play video they’ve created or shared. The addition of the player comes as the social network seeks to increase social viewing and sharing of videos on the site. Read more »

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This weekend may be remembered for questioning of the value of social networks, as Leo Laporte explained why he’s leaving Google Buzz behind. Are you not getting value out of social networks or are you trying to use them as tools for something they’re not? Read more »

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Half of all U.S. residents who have a profile on a social-networking site are concerned about their privacy, according to a recent poll by the Marist Institute for Public Opinion. Close to half of those who were concerned about privacy described themselves as “very concerned.” Read more »

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This week while pondering how BP’s oil spill stacks up against Exxon’s in terms of Google search results, it occurred to me how badly BP is losing the social media war. No bones about it, BP’s online image is in tatters. How bad is it? ... Read more at GigaOM Pro »

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Though navel-gazers may have freaked out this morning after seeing their Twitter follower counts reset to zero, a new paper out of the Max Planck Institute for Software Systems in Germany finds that Twitter follower numbers are a poor indicator of influence. Read more »

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In a major reversal of strategy and a sign that the “freemium” model may no longer be the route to web-based riches, Ning’s new CEO says that the company is shutting down its free social networking service and will now provide only a 100-percent paid service. Read more »

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I can’t be the only person on Earth who, when I need information, heads to Good Ol’ Google and is sometimes frustrated by the results I get. Of course, there are other research tools I can use, too — social networks being one of them. Read more »

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The BBC will make viewing of its on-demand videos more social by adding Facebook, Twitter and Bebo integration into its widely popular iPlayer online video application, according to a report in the Daily Telegraph. The addition of more social sharing features has the potential to greatly […] Read more »

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At SXSW today, Twitter CEO and co-founder Evan Williams announced the availability of Twitter’s @Anywhere platform but offered scant details. On Twitter he promised that all details will be announced at Twitter’s official developer conference that will be held on April 14-15 in San Francisco. Read more »

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Ning co-founder and CEO Gina Bianchini is leaving the company and is being replaced by current chief operating officer and former Opsware executive Jason Rosenthal. Bianchini is also becoming an executive in residence (EIR) at venture capital firm of Andreessen Horowitz. Read more »

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White-label video publishing company thePlatform has rolled out new features that will allow video publishers to utilize social sharing functionality in their video players, enabling viewers to embed clips on social networks and personal web sites. The new features will also allow publishers to monetize those […] Read more »

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This week I read some interesting, some bizarre, some funny but mostly mind stimulating articles. Here is a short selection that includes a must read post about the rise of narrative in social networks and a fascinating presentation by graphic designer Nicholas Felton. Read more »

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The social web has given rise to all sorts of new behaviors and personalities, not least of them: the web introvert. And in time, they are going to present a problem to the growth of sites like Facebook and Twitter. Read more »

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While I don’t have a crystal ball, here are some developments that I think will affect how we do things in the social mediasphere over the next few years. There are seeds of opportunity here that should not be missed. Read more »

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Security services firm ZScaler is out with its “State of the Web” report for Q4 of last year, which presents views — many of them graphical — of the changing habits and patterns of web users. While some results are predictable, there are a few surprises. Read more »

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UPDATED with new data from Trendrr, TiVo and GoDaddy. Who would have thought that passing the ball to the wrong guy can not only cost your team the Super Bowl, but also break Twitter? Yesterday’s surprise victory of the New Orleans Saints over the Indianapolis Colts […] Read more »

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I just started using Foursquare. I know, I know. You hate it. Or you love it, and you can’t believe it took me so long to get onto it. Here’ s my take on the benefits of location-based social networks like Foursquare from a work standpoint: Read more »

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Social networking tools are critical for keeping up with others and raising our profiles in the working world. They are also increasingly useful ways for businesses to communicate. Here are eight essential guides from our network to make you a power business user of social tools. Read more »

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Talk of data centers can be equal parts fascinating and mind-numbing; speculating about what new data centers signify, however, is nothing short of riotous. And, this week, Apple and Facebook gave us plenty to talk about. Facebook emerged as the mystery Company X building a large ... Read more at GigaOM Pro »

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8×8 has launched a new application that allows you to add a “Call Me” button to your Facebook page, thus allowing you to receive calls without giving out your digits. Since you can control access to your Facebook page, this is better than Do-not-call list. Read more »

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The first rule of social media is that there are no rules. The second rule is what works for one person doesn’t always work for everyone else. Peeking into another person’s social media approach can give you ideas on how to adjust yours to get the […] Read more »

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Many Twitter conversations revolve around how much time we actually spend on unpaid social media, and how much time we should spend. Few have an answer because the answer is, “It depends.” (I know, I know. Stick with me.) Read more »

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I’ve been spending a lot of time lately thinking about the personal, professional and private information we share online, especially in light of all of the recent discussions about the changes to Facebook’s privacy policy. I actually believe that online privacy is more of an illusion than […] Read more »

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While social networks are rarely viewed as corporate services, they can help make you a smarter business person and provide value on several levels. It’s time to exploit social networks for your business, and here’s how. Read more »

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In 2010, Facebook is setting out to structure a social layer of the web, indexing web pages and objects by harnessing what its users say about them, including whether those users like them or not, and what they tag within them. Already, Facebook Connect offers authentication […] Read more »

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Mozilla’s Raindrop messaging project holds a lot of promise. Like many early-stage, open-source Mozilla projects, the design of Raindrop isn’t being widely publicized, but there are now more interface clues as to why it could be important. Read more »

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Two screenshots of Facebook’s forthcoming redesign show some simple yet major enhancements that also reveal where the world’s largest social network might be headed. For starters, Facebook seems to be returning to its roots, emphasizing fidelity instead of noise in its news feed. Read more »

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YouTube earlier this week introduced a new way for users to find their Facebook friends: By linking their accounts with those on the social networking site, users could then easily subscribe to the video feeds of their Facebook friends. Now YouTube is taking that functionality a […] Read more »

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Google is rumored to be in talks to buy Yelp for over $500 million. If the deal happens, then it is a good move for Yelp and its backers, who are selling at what we think is the top of the market. Read more »

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Discovery Communications is adding another distribution outlet for its video content, with a new partnership that puts a ton of its clips on MySpace. With a new Discovery Channel page on the social network, users can browse short-form clips from a number of popular shows on […] Read more »

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In one fell swoop, Facebook has become the king of identity on the web. The company today signed an agreement that would integrate Facebook Connect across Yahoo and its various properties. Here is my analysis of the winners and losers in this very important deal. Read more »

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LinkedIn, the business social network, hopped on the platform bandwagon this time last year by opening up its network to developers. It was a move I was excited to see Reid Hoffman’s crew make. LinkedIn, unlike some of the other professional networks that came before it, […] Read more »

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[qi:109] U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers took note — estimated online advertising spending on social networks more than doubled over the same period. Around 17 […] Read more »

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