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One of the things social media marketing will need if it’s going to live up to its aggressive $5 billion spending forecast is more differentiation between marketing and collaboration platforms. Companies like Jive Software, Lithium, Mzinga and Telligent offer social network platforms aimed at both employees ... Read more at GigaOM Pro »

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Google chairman and former CEO Eric Schmidt admitted in an interview in Edinburgh on the weekend that Google is taking a hard line on the real-name issue with Google+ because it sees the social network as an “identity service” on which it can build other products. Read more »

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Social games and app developers got a bit of a shock when Facebook snuck out some Platform Policy changes. So what can an app developer do to get the most out of Facebook and insulate itself as much as possible from Facebook changes? Build its own ... Read more at GigaOM Pro »

Twitterfactsandfigures

Did you know that nearly 40% of all tweets come from a mobile device. Nearly 56% of Twitter users are women and 70% of Twitter accounts are based outside of the US. These and more Twitter facts can be found this infographic. Read more »

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googleplussong

If Facebook had its own movie, then Google has its own song. Based on The Queen’s another one bites the dust, the song talks about Google’s new social network, Google+. Is the ditty yet another sign that the Google+ thing is for real and getting traction? Read more »

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The recently rolled out Google+ is Google’s latest effort to get a handle on something that so far has eluded the company: gaining access to the data users generate when they post status updates, share photos and comment on friends’ activities. More and more, these social ... Read more at GigaOM Pro »

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Major Internet sites like Facebook, Twitter, Apple.com, Best Buy and Buy.com saw an outage this afternoon, as Akamai faced DNS-related issues. For about an hour Monday, those issues slowed down some Akamai sites, while keeping users from accessing others altogether. Read more »

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A recent batch of product and funding announcements points to a real trend: the infrastructure and business ecosystem for social media advertising is developing rapidly. That’s good news for marketers – and even for Facebook competitors – as it is critical for growing the market beyond ... Read more at GigaOM Pro »

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How To Succeed In Business Without Really Trying is making a big push on Facebook, with a contest to find its biggest fan by asking users to record video testimonials. Those testimonials become great word-of-mouth advertising for other potential theater goers. Read more »

With any startup, fast growth requires investment, starting first and foremost with good people. With that in mind, I’d like to welcome the newest member of the GigaOM Pro family, David Card, who will serve as the research director of GigaOM Pro Read more »

facebookbusiness

Facebook has launched Facebook for Business, a step-by-step online guide aimed at helping small businesses use the social networking site. The timing is interesting, as it comes just a week after Google began shutting off all company profiles on its Google+ social network. Read more »

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Google+ is the talk of the town. It is on everyone’s lips, even though not everyone has access to Google+ just yet. Epipheo Studios has created this awesome tongue-in-cheek video to explain what is Google+ and why eventually we will all end up using it. Enjoy! Read more »

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As it rolls out its Google+ social network, Google has been cracking down on its requirement that users have “real” names, just as Facebook has — but are we losing something valuable as a society as a result of this stamping out of online anonymity? Read more »

proust feature

Even in these days of social networking over-sharing, some of the most important details of our lives remain in completely unwritten form. Proust, a startup that bills itself as a private place for families and friends to share memories, is trying to change exactly that. Read more »

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Google had a great quarter and finally has a hot social media offering. But it can’t relax on its laurels. Google faces key challenges to the growth of its search and advertising businesses that it could address with better product ... Read more at GigaOM Pro »

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New York Road Runners and MapMyRUN are collaborating to share real-time athlete data from this year’s New York Marathon, thanks to GPS sensors, RFID tags and software. This combination of sports, sensor and social brings a shared experience between athletes and spectators. Here’s why it matters. Read more »

Hey, check out this sweet app I downloaded.

More employees toting mobile devices don’t have to cause harm to large enterprises with strict IT compliance rules. In fact, those employees armed with tablets and smartphones can be trained to become brand ambassadors on social media sites and to help the company’s image. Read more »

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Attending Keith Urban’s concert in Philadelphia last night, my wife and I were lucky in our seat selection as near the end of the show, the country superstar serenaded our section. What was nearly everyone’s first reaction? Whip out the smartphone, take pics and get sharing! Read more »

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Its fans say Google+ improves on Facebook in terms of privacy protections, because it allows you to filter people into groups or “Circles.” But is this really a big improvement? Not everyone is convinced it is — some argue that it actually makes things worse. Read more »

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The latest mobile app to enter the social-video-sharing fray is Vibop, which makes it drop-dead simple to polish your videos and add effects before sharing them with friends. The app is free to download and plans to make money by selling effects in-app. Read more »

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LocalResponse — a marketing platform that allows advertisers to send out targeted tweets to consumers based on where consumers have checked in or where they say they are on social networks — has found that its targeting work is paying off with significant engagement from consumers. Read more »

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If you’re curious about the technology behind Google+, you’re in luck. The project’s technical lead, Google engineer Joseph Smarr, is currently hosting an online question and answer session about the service, sharing details about the social platform’s development, technology, and plans for the future. Read more »

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