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Organizations are coping with the challenge of processing unprecedented volumes of data. However, the processes involved with using a large cluster to run applications like Hadoop are error-prone. So IT managers are turning to cluster-management solutions to automate tasks associated with cluster creation, management and maintenance. Read more at GigaOM Pro »

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Apple and Google still dominate the smartphone space, but look out for Microsoft, which finally has some muscle behind its mobile strategy. Meanwhile mobile-browser developers went head-to-head with native apps, and Facebook continued to buy mobile expertise via acquisition. Read more at GigaOM Pro »

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socialtv

Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »

Dalton Caldwell

Dalton Caldwell, the man behind failed startups Imeem and PicPlz, recently ruminated on what Twitter could have been. Now, he’s moving ahead with his own paid alternative called App.net that promises to shun advertising and focus on customer trust. Read more »

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One of the biggest risks for Facebook, as it tries to justify its multibillion-dollar market valuation, is that its attempt to monetize attention through advertising will fail — in part because the nature of the social network simply isn’t conducive to commercial messages. Read more »

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Instagram photo page

Minor updates to Instagram’s website today come as the originally mobile-centric site begins to move further toward desktop interactivity. Users will now be able to like and comment on Instagram photos through the Instagram website, and they’ll be able to follow new users as well. Instagram […] Read more »

Facebook like

Facebook announced Thursday that mobile developers using the company’s API will now be able to cleanly integrate Facebook’s iconic like button into their design, allowing users to perform the equivalent of a “like” within another app and then cross-posting that action to Facebook. Read more »

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According to Parse.ly CEO Sachin Kamdar, the problem with shares data is solvable. And as accurate social data becomes increasingly important, the first publisher to fully take advantage of this information will reap massive benefits and potentially reinvent how editorial decisions are made. Read more »

comscore-facebook

A comScore study of consumer behavior following exposure to marketing messages on Facebook shows that both fans and friends of fans are more likely to buy things after they see such messages, data that Facebook badly needs to prove the value of its social platform. Read more »

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photo: Shutterstock / vlad_star

One of the world’s leading credit agencies is courting controversy with an experimental program that will use data from Facebook and other social networks to inform its ratings decisions. And the biggest surprise? It’s happening in privacy-mad Germany. Read more »

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There are reports the giant social network is taking another run at building a dedicated “Facebook phone.” But is this a clever strategic gamble on the future or an expensive bet that takes the company beyond its core competencies and is doomed to fail? Read more »

Jeffrey Stewart, CEO of Lenddo
photo: Lenddo

By now, we know that our online reputations hold implications for our employment, love lives and even insurance claims. But some emerging companies believe that our online identities – and our social data in particular – are valuable sources for evaluating and even managing credit risk. Read more »

Mark Zuckerberg
photo: Background: Shutterstock/Thomas Pajot & Zuckerberg: Jason McELweenie/Flickr

With Facebook’s IPO scheduled for later this week, we decided to poll GigaOM readers and other technology watchers on the company’s longer-term prospects. So put the immediate future out of your mind, and think about how Facebook might evolve in the next 2 to 5 years. Read more »

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Engagio, a social inbox that organizes people’s online conversations, is take a big step toward becoming a social network of its own. The Toronto-based start-up is rolling out a handful of new features including the ability to follow the conversations of other users. Read more »

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Social marketing platform operator Buddy Media is rolling out a bunch of updates to its suite of tools including a unified social data API, the ability to track conversions and campaigns across their entire social media efforts, and a new mobile content development platform. Read more »

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Google is doing everything it can to integrate the Google+ social network into all of its properties, so that it can become a “social layer” across the entire company. But that same behavior is irritating users like actor — and prominent Google+ user — Wil Wheaton. Read more »

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Businesses are hungry to understand more about the public perception of their products and services by tapping social networking sources. That demand is why DataSift, which sorts through tons of social network data, garnered $7.2 million in additional funding from existing backers. Read more »

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Media issues like advertising and discovery along with commerce dominated the activity in social and real-time Web technologies during the first quarter. Google raised some hackles, Facebook responded to demands from traditional advertisers, and Yahoo got a new chief executive. Read more in the full report. Read more at GigaOM Pro »

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Tumblr is finally ready to start opening the doors to brands and will begin with a new tool for placing branded Tumblr posts into its Radar feature starting May 2, said Tumblr founder David Karp, speaking at the Ad Age Digital Conference. Read more »

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gigaompromasterimageconnected

In the first quarter of 2012 all eyes were on the screen, both big and small. Apple’s new Retina display pushed video streaming, and broadcast-TV streaming service Aereo’s launch was quickly followed with litigation. These events and more are discussed in a new quarterly report. Read more at GigaOM Pro »

Neil Rimer of Index Ventures

Index Ventures co-founder Neil Rimer has helped steer his company to success with investments in Skype, Betfair and many more. He explains why he’s obsessed with education and marketplaces — and why he wishes he’d invested in Kickstarter. Read more »

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Members of social sites can get prickly when it comes to advertising. But even the most buzz-worthy social media startups need revenue to survive. Whether you use sponsorships, ads, or affiliate marketing, SkimLinks’ CEO Alicia Navarro has tips to help you monetize your social site. Read more »

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