More social-networks Stories

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A comScore study of consumer behavior following exposure to marketing messages on Facebook shows that both fans and friends of fans are more likely to buy things after they see such messages, data that Facebook badly needs to prove the value of its social platform. Read more »

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privacy / spying / eye in computer
photo: Shutterstock / vlad_star

One of the world’s leading credit agencies is courting controversy with an experimental program that will use data from Facebook and other social networks to inform its ratings decisions. And the biggest surprise? It’s happening in privacy-mad Germany. Read more »

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There are reports the giant social network is taking another run at building a dedicated “Facebook phone.” But is this a clever strategic gamble on the future or an expensive bet that takes the company beyond its core competencies and is doomed to fail? Read more »

Jeffrey Stewart, CEO of Lenddo
photo: Lenddo

By now, we know that our online reputations hold implications for our employment, love lives and even insurance claims. But some emerging companies believe that our online identities – and our social data in particular – are valuable sources for evaluating and even managing credit risk. Read more »

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Mark Zuckerberg
photo: Background: Shutterstock/Thomas Pajot & Zuckerberg: Jason McELweenie/Flickr

With Facebook’s IPO scheduled for later this week, we decided to poll GigaOM readers and other technology watchers on the company’s longer-term prospects. So put the immediate future out of your mind, and think about how Facebook might evolve in the next 2 to 5 years. Read more »

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Engagio, a social inbox that organizes people’s online conversations, is take a big step toward becoming a social network of its own. The Toronto-based start-up is rolling out a handful of new features including the ability to follow the conversations of other users. Read more »

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Social marketing platform operator Buddy Media is rolling out a bunch of updates to its suite of tools including a unified social data API, the ability to track conversions and campaigns across their entire social media efforts, and a new mobile content development platform. Read more »

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Google is doing everything it can to integrate the Google+ social network into all of its properties, so that it can become a “social layer” across the entire company. But that same behavior is irritating users like actor — and prominent Google+ user — Wil Wheaton. Read more »

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Businesses are hungry to understand more about the public perception of their products and services by tapping social networking sources. That demand is why DataSift, which sorts through tons of social network data, garnered $7.2 million in additional funding from existing backers. Read more »

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Media issues like advertising and discovery along with commerce dominated the activity in social and real-time Web technologies during the first quarter. Google raised some hackles, Facebook responded to demands from traditional advertisers, and Yahoo got a new chief executive. Read more in the full report. Read more at GigaOM Pro »

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Tumblr is finally ready to start opening the doors to brands and will begin with a new tool for placing branded Tumblr posts into its Radar feature starting May 2, said Tumblr founder David Karp, speaking at the Ad Age Digital Conference. Read more »

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In the first quarter of 2012 all eyes were on the screen, both big and small. Apple’s new Retina display pushed video streaming, and broadcast-TV streaming service Aereo’s launch was quickly followed with litigation. These events and more are discussed in a new quarterly report. Read more at GigaOM Pro »

Neil Rimer of Index Ventures

Index Ventures co-founder Neil Rimer has helped steer his company to success with investments in Skype, Betfair and many more. He explains why he’s obsessed with education and marketplaces — and why he wishes he’d invested in Kickstarter. Read more »

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Members of social sites can get prickly when it comes to advertising. But even the most buzz-worthy social media startups need revenue to survive. Whether you use sponsorships, ads, or affiliate marketing, SkimLinks’ CEO Alicia Navarro has tips to help you monetize your social site. Read more »

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songdo1

Five key technology sectors are enabling the smart city: smart grids, smart transport, smart water and waste management, smart building systems, and the enabling ICT platforms for the smart city. Key players like IT companies, telcos and utilities must learn how to harness those technologies, and quickly. Read more at GigaOM Pro »

Now that Apple has showed it plans to spend some of its massive $100 billion cash holdings, some argue it should acquire Twitter as a way of bulking up its social features. But just because it could buy Twitter, does that mean it should? Read more »

digitalsmiths social

Digitalsmiths has added social recommendations to its product offering, creating a more comprehensive way for users to search and discover videos. That technology brings in real-time data from Twitter and other social networks, to help users choose shows based on what everyone’s talking about. Read more »

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Software services and applications are becoming increasingly intertwined with users’ lives, and this connection is leading to greater privacy concerns. Geoffrey Woo and Jon Zhang of Glassmap say there are four things that really matter: real-time adaptiveness, transparency, the right amount of privacy, and user-service symmetry. Read more »

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compactdisc

The audio file is no longer the product when it comes to digital music. Instead, the experiences built around it are, and services like Spotify, Facebook, Topspin and others are leading the way into this new era of dynamic, interactive and social music. Read more at GigaOM Pro »

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Facebook needed to change the way it sold advertising inventory and add some glitzier formats. Last week, at its fMC event for marketers, it made some progress towards addressing those needs. Let’s see what Facebook is doing right and where it still has ... Read more at GigaOM Pro »

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Twitter and Facebook are both trying hard to show that they are powerful advertising vehicles, in part to justify their multibillion-dollar market valuations. But while each company has shown some growth, there is still skepticism among advertisers about the ultimate value of social advertising. Read more »

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For ad-supported web platforms such as Facebook, every dollar spent on infrastructure means even more money brought in by advertising — the culprit of many privacy issues. That has big implications for a company’s bottom line. Read more at GigaOM Pro »

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Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »

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