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Welcome to the fast-growing world of work media, a class of social tools oriented toward the needs of enterprises. Their emergence is due to the shifting expectations of an increasingly social workforce and the sense that older approaches to work like email are arguably approaching obsolescence. Read more at GigaOM Pro »

FRIENDSTER ABRAMS

Friendster founder Jonathan Abrams has launched a news-filtering service called Nuzzel that is powered by social-networking activity. But while his previous ventures have been early to the market, his new offering suffers from the opposite problem — the market is already saturated with similar services. Read more »

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Twitter is at a crossroads: It’s inarguably a mainstream communications technology at this point, but it’s also generating controversy around its developer and user policies as it expands. Join us in sharing thoughts on Twitter’s role in the industry — both now and in the future. Read more »

advertising

As we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their ads to look like just another form of content, but that’s a lot harder than it sounds. Read more »

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barbedwire

Smartphones can enable an amazing level of connectivity, but they can also allow that activity to be monitored and used in controversial ways. But for mobile marketing to realize its full potential, consumers may need to sacrifice their privacy to one degree or another. Read more at GigaOM Pro »

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photo: D. Miller

The purchase of the sports-blogging site Bleacher Report by Turner Broadcasting unit fills a content hole for the Time Warner unit, but it is also a validation of the user-generated-content model behind the sports-blogging network, and a sign of the disruptive effects that model can have. Read more »

Crowd

Digg, the social-news community that New York-based incubator Betaworks acquired part of last month, has been relaunched with a new look and new plumbing, but it doesn’t have anything like the kind of community Digg had — something that is hugely valuable and difficult to build. Read more »

nextdoor

San Francisco startup NextDoor launched nine months ago with its Facebook for neighborhoods idea. And now the startup is getting a big endorsement in the form of $18.6 million in new funding to pursue this market, which is turning out to be a promising opportunity. Read more »

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rockclimbing1

Organizations are coping with the challenge of processing unprecedented volumes of data. However, the processes involved with using a large cluster to run applications like Hadoop are error-prone. So IT managers are turning to cluster-management solutions to automate tasks associated with cluster creation, management and maintenance. Read more at GigaOM Pro »

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gigaompromasterimagemobile

Apple and Google still dominate the smartphone space, but look out for Microsoft, which finally has some muscle behind its mobile strategy. Meanwhile mobile-browser developers went head-to-head with native apps, and Facebook continued to buy mobile expertise via acquisition. Read more at GigaOM Pro »

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socialtv

Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »

Dalton Caldwell

Dalton Caldwell, the man behind failed startups Imeem and PicPlz, recently ruminated on what Twitter could have been. Now, he’s moving ahead with his own paid alternative called App.net that promises to shun advertising and focus on customer trust. Read more »

comscore-facebook

One of the biggest risks for Facebook, as it tries to justify its multibillion-dollar market valuation, is that its attempt to monetize attention through advertising will fail — in part because the nature of the social network simply isn’t conducive to commercial messages. Read more »

Instagram photo page

Minor updates to Instagram’s website today come as the originally mobile-centric site begins to move further toward desktop interactivity. Users will now be able to like and comment on Instagram photos through the Instagram website, and they’ll be able to follow new users as well. Instagram […] Read more »

Facebook like

Facebook announced Thursday that mobile developers using the company’s API will now be able to cleanly integrate Facebook’s iconic like button into their design, allowing users to perform the equivalent of a “like” within another app and then cross-posting that action to Facebook. Read more »

wrongway_KungPaoCajun

According to Parse.ly CEO Sachin Kamdar, the problem with shares data is solvable. And as accurate social data becomes increasingly important, the first publisher to fully take advantage of this information will reap massive benefits and potentially reinvent how editorial decisions are made. Read more »

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