More social-media Stories
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soapbox

Social media are a great source of information on consumer sentiment, but the next wave of analytics in social media will be influence. It’s easy to ridicule your friends and co-workers who are actually concerned with their Klout scores, but this stuff matters. Read more »

ben huh

It used to be that we were all just consumers—or most of us were, anyway. We’d watch TV or read a book or listen to the music on the radio that was selected by others for us. But lately, there’s been an interesting shift in behavior going on… Read more »

ajunplugged feature image

Al Jazeera has just launched a multi-lingual educational campaign about social media, with YouTube videos explaining how to use Twitter, Facebook and other online platforms. The goal is to make people more media-savvy and, in the long run, raise a new generation of citizen journalists. Read more »

Untitled

If you’ve ever found yourself frustrated over the need to constantly switch between collaboration apps, Tracky wants to be your savior. The Las Vegas-based company, which just raised $1 million in angel funding, is opening its platform to the public later this month. Read more »

hadoop

Look under the covers of almost any data-focused web application — including Klout — and you’ll find Hadoop. It helps Klout accurately measure and score its users’ social media influence. But Klout also has another important, and very not-open-source, weapon in its arsenal — Microsoft SQL Server. Read more »

Newspapers under Creative Commons courtesy of Flickr user pj_vanf

With big data and a little bit of knowhow, it could be possible for any smart startup get a truckload of national press. Read more »

Like button

Twitter and Facebook are both trying hard to show that they are powerful advertising vehicles, in part to justify their multibillion-dollar market valuations. But while each company has shown some growth, there is still skepticism among advertisers about the ultimate value of social advertising. Read more »

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