Nielsen, GroupM To Develop New Ratings Tool
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe… Read more at paidContent »
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe… Read more at paidContent »
Amazon (NSDQ: AMZN) will accept responsibility for copyright complaints related to popular image-sharing site Pinterest, a photographers’ lo… Read more at paidContent »
PeerIndex, a service started by a former Reuters (NYSE: TRI) and Economist journalist to measure Twitter users’ influence in topics, is taki… Read more at paidContent »
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New communication tools have been credited with helping spur uprisings against some of the world’s nastiest regimes. In a very scaled-down way, is the ease of connecting also bad news for office autocrats? A SXSW panel delved into the question. Read more »
We’ve heard that social media is a great source of traffic for news outlets so often that it’s close to textbook. Yes, Facebook, Twitter an… Read more at paidContent »
The new iPad isn’t exactly like Oakland and Gertrude Stein – there’s a there, there — but it won’t be obvious to most people. Read more at paidContent »
YouTube’s initial $100 million investment into original premium content channels has been amply played up as a bold, risky venture into the… Read more at paidContent »
With HBO’s new video teaser for the April 1 launch of its HBO Go service on Xbox Live, the big question is: Which of the top cable, satellit… Read more at paidContent »
A sprawling lawsuit filed in Texas this week targets Path, Instagram, Facebook and others for instructing their apps to suck up user address… Read more at paidContent »
Second-screen social TV startup Zeebox has poached Time Warner Cable (NYSE: TWC) Media SVP Jason Forbes to head its upcoming competition wit… Read more at paidContent »
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You know how our social graphs are creeping into every aspect of our web lives, from search results to coupons? Well, get ready for something a lot more personal, a lot more targeted and, perhaps, a lot more creepy. Read more »
McDonald’s is launching a new social media campaign just two months after its last effort backfired disastrously. Unfortunately, Twitter use… Read more at paidContent »
The internet will attract 21 percent more ad spend each year on its way to gobbling 22.1 percent of the total market by 2014, according to l… Read more at paidContent »
Social media are a great source of information on consumer sentiment, but the next wave of analytics in social media will be influence. It’s easy to ridicule your friends and co-workers who are actually concerned with their Klout scores, but this stuff matters. Read more »
Media owners may be spooked by Pinterest’s controversial re-use of copyrighted content – but they could have plenty to gain from embracing,… Read more at paidContent »
Attempts to impose a “code of conduct” for curators and aggregators or promote the use of special symbols for giving credit may be well-intentioned, but they are also misguided and likely doomed, just as every other attempt to control the Internet or the blogosphere has been. Read more »
It used to be that we were all just consumers — or most of us were, anyway. We’d watch TV or read a book or listen to the music on the radi… Read more at paidContent »
Continuing its aggressive expansion into video content as it restructures its operations, Yahoo (NSDQ: YHOO) has signed a development deal w… Read more at paidContent »
It used to be that we were all just consumers—or most of us were, anyway. We’d watch TV or read a book or listen to the music on the radio that was selected by others for us. But lately, there’s been an interesting shift in behavior going on… Read more »
Backed by the resources of the world’s wealthiest individual, Carlos Slim Helu, and guided by former News Corp. (NSDQ: NWS) digital journali… Read more at paidContent »
The Kony2012 campaign from Invisible Children is one of the most viral social-media campaigns of all time. But is it a sign of how powerful social media can be as a news-distribution mechanism, a sign of how dangerous it can be or both? Read more »
CNN might yet end up as the owner of Mashable but it’s not imminent despite a single-source report from Felix Salmon at *Reuters*. Read more at paidContent »
CBSSports.com is encouraging cubicle dwellers to turn their lair into a basketball temple and post photos on Facebook for a March Madness co… Read more at paidContent »
Al Jazeera has just launched a multi-lingual educational campaign about social media, with YouTube videos explaining how to use Twitter, Facebook and other online platforms. The goal is to make people more media-savvy and, in the long run, raise a new generation of citizen journalists. Read more »
If you’ve ever found yourself frustrated over the need to constantly switch between collaboration apps, Tracky wants to be your savior. The Las Vegas-based company, which just raised $1 million in angel funding, is opening its platform to the public later this month. Read more »
New Yahoo (NSDQ: YHOO) CEO Scott Thompson’s upcoming turnaround may centre on mining Yahoo’s green plains for different prospects, including… Read more at paidContent »

A new patent troll last week fired a shot at Facebook, Zynga and others with a lawsuit that claims rights to in-game payments — the process… Read more at paidContent »
Say this about TV Everywhere — it’s not making the complicated world of TV video streaming any easier to figure out. On Tuesday, cable netw… Read more at paidContent »
Look under the covers of almost any data-focused web application — including Klout — and you’ll find Hadoop. It helps Klout accurately measure and score its users’ social media influence. But Klout also has another important, and very not-open-source, weapon in its arsenal — Microsoft SQL Server. Read more »
U.S. consumers are increasing the amount of time they spend on internet video-on-demand services like Netflix (NSDQ: NFLX), and cable compan… Read more at paidContent »
Time Magazine is offering some special content to Foursquare users who check in at the Republican National Convention in Tampa in August or… Read more at paidContent »
The UK’s media regulator will consider the reliability of social networks as premium-rate TV interaction mechanisms, after Britain’s first e… Read more at paidContent »
On Super Tuesday, when 10 states hold their presidential primaries and 419 delegates are up for grabs, the election trackers at Yahoo and Fizziology have Mitt Romney as the favorite to win the day. The day might not go as well for Rick Santorum. Read more »
Pearson (NYSE: PSO) plans to let developers re-use more of its varied content, after its latest effort repackaged 2,500 recipes from its coo… Read more at paidContent »
Prior to the digital age, there were three companies that, acting like undersea currents, steered all news. Namely, I am referring to the bi… Read more at paidContent »
With big data and a little bit of knowhow, it could be possible for any smart startup get a truckload of national press. Read more »
Hulu has joined Time Warner (NYSE: TWX) Inc. and the nation’s five biggest cable service providers in a fight to stop Dish Network (NSDQ: DI… Read more at paidContent »
Twitter and Facebook are both trying hard to show that they are powerful advertising vehicles, in part to justify their multibillion-dollar market valuations. But while each company has shown some growth, there is still skepticism among advertisers about the ultimate value of social advertising. Read more »
Yahoo (NSDQ: YHOO) continues on its push for original video content and A-list talent, with a deal for a new comedy series with Ben Stiller’… Read more at paidContent »
Much of the talk about Andrew Breitbart today, in the wake of his death, has focused on his politics, which people either tend to love or ha… Read more at paidContent »
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