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Moo.com's Yay! sticker, used under CC license from Richard Moross

Lots of companies have tried to soften up their image by adopting a friendly tone of voice, but social media has cranked the volume up. But when even banks and faceless corporations are adopting this facile approach, is it time hypercasual was killed off? Read more »

Socialcast Strides

The Socialcast team at VMware has introduced a beta version of a new product called Strides, which aims to make task management an interactive experience. Think Basecamp, but more social, and with more visibility into what your colleagues are working on. Read more »

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DickCostolo050

Twitter CEO Dick Costolo lifted the veil on Twitter user statistics Thursday morning. Besides revealing the company’s active users, he talked about features it’s working on, the expansion of promoted tweets, and why he’s “excited” that 4 out of 10 active users don’t tweet. Read more »

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Some news sites such as The Huffington Post use badges and other kinds of reward systems to encourage user engagement and positive behavior in their online communities. Could doing this help Google overcome the downsides of anonymity without banning users who don’t use their real name? Read more »

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If CNN is smart, watching what happens inside Zite’s news-reading app could give it something that all media companies are in desperate need of — whether they know it or not: real-time insights into what people really want to read about and why. Read more »

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Crowdbooster, a Y Combinator start-up, is publicly launching a new social media optimization platform that pairs analytics with tailored recommendations about how to employ social media. The company, which just raised seed funding, is looking to stand out by telling customers what to do and when. Read more »

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newspaper

The impact of digital technology has shattered long-established monopolies and ways of making money in the newspaper publishing industry. Today, publishers must find ways to subsidize content-creation costs directly, and this report examines a few different approaches, from more flexible paywalls to charging users directly for access and mimicking the business models of other industries, such as online gaming. Companies mentioned in this report include Ford, Netflix, Amazon and Hulu. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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One of the things social media marketing will need if it’s going to live up to its aggressive $5 billion spending forecast is more differentiation between marketing and collaboration platforms. Companies like Jive Software, Lithium, Mzinga and Telligent offer social network platforms aimed at both employees ... Read more at GigaOM Pro »

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