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gigaompromasterimagenewnet

Social media technologies continue to permeate marketing and enterprise collaboration, even if investors felt let down in the third quarter by their consumer-facing businesses like Facebook, Groupon, and Zynga. So B2B technology offerings in support of marketing and collaboration will soon steal all the social tech attention. This quarterly wrap-up analyzes these events, and provides a near-term outlook for trends, technologies and companies to watch in the next 18 to 24 months. Read more at GigaOM Pro »

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Facebook needed to change the way it sold advertising inventory and add some glitzier formats. Last week, at its fMC event for marketers, it made some progress towards addressing those needs. Let’s see what Facebook is doing right and where it still has ... Read more at GigaOM Pro »

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A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus ... Read more at GigaOM Pro »

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A recent batch of product and funding announcements points to a real trend: the infrastructure and business ecosystem for social media advertising is developing rapidly. That’s good news for marketers – and even for Facebook competitors – as it is critical for growing the market beyond ... Read more at GigaOM Pro »

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how to succeed on broadway

How To Succeed In Business Without Really Trying is making a big push on Facebook, with a contest to find its biggest fan by asking users to record video testimonials. Those testimonials become great word-of-mouth advertising for other potential theater goers. Read more »

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Yahoo is still the biggest online property in the U.S., with fairly sturdy content and communications assets, but its options for restoring growth are getting fewer. Yahoo must re-energize its business around video, a social advertising network and/or syndication, or sell itself to Microsoft or AOL, ... Read more at GigaOM Pro »

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Yahoo reported another disappointing quarter, with core revenues down 5 percent to just over $1 billion. Its display advertising business was up 5 percent, but it appears to be losing share to companies like Google and Facebook. Yahoo is still one of the biggest online properties […] Read more »

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Google revenues were up 32 percent, to a record $9 billion. Android activates 550,000 devices a day. Google+ had 10 million users in less than two weeks of limited availability. But Google can’t ease up on the accelerator. Though Google dominates search, U.S. query volume is flat […] Read more »

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money

Among reports that it was having trouble unloading $1 billion worth of shares at a very rich valuation, Facebook last week tweaked an existing advertising service and started testing its first home-grown social commerce product: Facebook Deals. Will that be Facebook’s next billion-dollar business? Possibly. But it already faces stiff […] Read more »

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One of the keys to monetizing NewNet technologies like real-time feeds and social media will be harnessing the massive amounts of data they create. In recent weeks, there have been a handful of announcements illustrating creative ways of using this data. But most of them have ... Read more at GigaOM Pro »

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In the realm of might-have-beens, MySpace shows more promise than Friendster. But unlike some former web leaders, it’s still salvageable. MySpace shouldn’t try to challenge Facebook for social network leadership, but it can remain a valuable consumer media business, if not a technology driver. Here’s ... Read more at GigaOM Pro »

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privacy

Privacy isn’t just Facebook’s problem. The whole consumer Internet and media industry had better devise a plan for facing the privacy issues fast, or get ready to face serious consumer backlash and, perhaps worse, government regulation. Here are a few steps social media companies can take. Read more »

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group

For third-quarter social media and real-time technologies, most of the action was in consumer services, and much of it — from social gaming to location-based services and advertising dollars — was influenced by Facebook. Here is a brief look back at the NewNet action highlights from last quarter. Read more »

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cash

Even if you don’t believe real-time feeds will become the dominant content consumption paradigm, they’re clearly a growing force. Consumer-paid access to real-time feeds is largely for paid mobile apps, and advertising is the immediate payoff. So here’s how social media companies can best cash in. Read more »

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Just about every company online should add some social spice to its site, but in Yahoo’s case, an aggressive dose could help the former Internet giant maintain its huge audience and advertising leadership ... Read more at GigaOM Pro »

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Recent stories about social networking companies and third-party data suppliers highlight a key challenge currently facing social media: advertising measurement. Companies that best address this challenge by pairing the new medium with more traditional media buying will be the ones to get the advertising ... Read more at GigaOM Pro »

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tapemeasureGOM

Some recent stories about social networking companies and third-party data suppliers highlight a key challenge currently facing social media: advertising measurement. Companies that best address this challenge by pairing the new medium with more traditional media buying will be the ones to get the advertising revenue. Read more »

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No single strategy guarantees social media success. Twitter’s recent relaunch mirrors some of Digg’s tactics, but social services from the likes of Google and Apple take entirely different approaches. Which is all to say that with multiple strategies, there’s more than one way to win the ... Read more at GigaOM Pro »