LocalVox, a New York-based startup that targets small- to medium-sized businesses with a comprehensive online marketing platform, has raised $7.4 million in Series A funding. The company currently operates in New York and Hartford but plans to scale to 20 markets nationwide. Read more »
After a summer that has seen increased activity in social media marketing, media giant Gannett Co. today announced that it has purchased BLiNQ Media, which helps companies execute and manage ad campaigns on Facebook and other social networks. Read more »
Just when you thought Oracle might be done buying stuff, it buys something else. Today the database giant said it is purchasing Vitrue, a company that offers a SaaS service that lets companies better utilize social networking for their branding and marketing efforts. Read more »
In this busy new world of multiple social networks and recommendations tools, the discovery process itself is being disrupted by innovation and by the changing ways in which consumers now interact online. Read more at GigaOM Pro »
Brands may put plenty of time and money behind the content they share on social networks, but only a small percentage of their intended audience may actually ever see it. New York-based startup Adaptly believes it has a solution. Read more »
Media people don’t like combining hard-nosed political reporting with lots of kitties. Excerpt for Jonah Peretti. Read more at paidContent »
Last quarter’s big headline in social media and real-time technologies came from Google, which launched Google+, its first social tech product that seems legit. In the third quarter, things were back to normal. Google+ is still growing, but Facebook’s platform update dominated the news. And as Google+ passed 25 million users and won some raves from the digerati, its competition with Facebook intensified. Additional companies mentioned in this report include Zynga, Salesforce, BranchOut and Foursquare. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
