Zynga has been trying its very best to diversify its business away from Facebook and it doesn’t have much of a choice. Ben Schachter, Internet analyst with Macquarie Securities went through the Facebook S-1. His take: Zynga’s fourth quarter 2011 isn’t going to be pretty. Read More »
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What your mother told you still holds true, even online: First impressions matter. Zynga aspires to make all its games pass what the company calls the “three click” test with games that people can enjoy and get hooked on within the first three mouse clicks. Read More »
6waves Lolapps, the newly-merged company that develops and publishes games for Facebook and other social networks, has launched a $10 million fund to invest in independent game developers. The 6L Fund is part of 6waves Lolapps’ play to become the”clear number two” to Zynga. Read More »
Social gaming giant Zynga is the subject of a new patent infringement lawsuit, the latest in a string of such claims. Now that Zynga is under a microscope as it moves toward an IPO, will its legal troubles be too much for potential investors to handle? Read More »
Zynga is bringing its popular Scrabble-esque mobile game Words With Friends to Facebook, the company announced Monday. This represents the first time that Zynga has extended a mobile-only game to Facebook — showing that despite its diversification efforts, Zynga’s dependence on the social network remains strong. Read More »
Social game developer Lolapps has signed an agreement to merge with game publisher 6waves The newly combined company will have one major competitor in its sights: Zynga. “We’re going to be the clear number two in the space very quickly,” said Lolapps CEO Arjun Sethi. Read More »
Electronic Arts announced it is buying casual and mobile game developer PopCap Games for $750 million as it looks to speed up its evolution toward being a digital purveyor of games. EA is moving quickly away to embrace the opportunity in social and mobile gaming. Read More »
CupidsPlay, a new startup, is looking to leverage the power of social games to bring potential matches together. The site, which is officially launching today, believes that social games can be the bridge that helps singles break the ice. Read More »
Zynga is said to be looking for another cash injection that could put its valuation as high as $7 billion. But since the social games company is so reliant on Facebook, is there any way it could hit the stock market before its big brother? Read More »
Zynga announced it’s snapping up Words with Friends game developer Newtoy to help expand its gaming empire into mobile. The pick-up gives Zynga a hot mobile studio and a key partner in bringing its existing Facebook titles to mobile devices. Read More »
Can social games help encourage people to vote, and also improve democracy? One candidate is hoping they can: Clayton Trotter, who is running for Congress in Texas, has used Facebook Places to create a social-election game in which citizens get points and badges for voting. Read More »
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