A breathless report says Facebook is going to use its new Timeline feature to appeal to advertisers. But is this really surprising? Like most free web services, Facebook has always relied on advertising — and adding social elements to advertising is the future of the medium. Read More »
Tech
Facebook is offering companies more information on the way fan pages are used — and new data shows that it’s for one simple reason: it’s by far the most effective way for brands to reach customers, which makes it an easy way for Facebook to cash… Read More »
LocalResponse — a marketing platform that allows advertisers to send out targeted tweets to consumers based on where consumers have checked in or where they say they are on social networks — has found that its targeting work is paying off with significant engagement from consumers.… Read More »
This being the week of ad:tech, news of online advertising has dominated the conversation: from MySpace’s hyper- targeted ads to Facebook’s new ad system to broadband advertising systems introduced by companies such as AnchorFree. The advertising, of course, is becoming social, mobile, and… Read More »
Google (GOOG) announced its OpenSocial strategy last week, starting with some of the smaller (albeit fast-growing) social networks, and quickly ensnaring MySpace (NWS), Bebo and a bunch of other companies to join its efforts. Nick O’Neill, the brilliant young man who writes the AllFacebook blog,… Read More »
