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	<title>GigaOM &#187; small slates</title>
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		<title>GigaOM &#187; small slates</title>
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		<title>Why I just dumped the iPad 3 (Hint: iPad mini!)</title>
		<link>http://gigaom.com/2012/11/05/why-i-just-dumped-the-ipad-3-hint-ipad-mini/</link>
		<comments>http://gigaom.com/2012/11/05/why-i-just-dumped-the-ipad-3-hint-ipad-mini/#comments</comments>
		<pubDate>Mon, 05 Nov 2012 21:00:26 +0000</pubDate>
		<dc:creator>Kevin C. Tofel</dc:creator>
				<category><![CDATA[7-inch tablets]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Galaxy Tab]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPad 3]]></category>
		<category><![CDATA[iPad mini]]></category>
		<category><![CDATA[Retina Display]]></category>
		<category><![CDATA[small slates]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=580983</guid>
		<description><![CDATA[With only a few days of iPad mini use, I know it's the right iPad for me. Sure, it lacks a Retina display, but the screen has a higher pixel density than the first few iPads. After two years of pining, this was worth the wait.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=580983&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><em>&#8220;So long iPad 3. We&#8217;ve had a fun time these past eight months and I&#8217;m sorry to see you go. With your Retina display and speedy A5X processor, you&#8217;ve served me well. And it&#8217;s not you; it&#8217;s me. See, almost two years ago I dumped the first iPad model in favor of a smaller model. Even though you trounce the new iPad mini on some specs, portability is pretty high on my  list of desired features and, well, <a href="http://gigaom.com/mobile/why-i-just-dumped-the-ipad-hint-size-matters/">as I said in January of 2011: Size matters</a>.&#8221;</em></p>
<p>Ok, so I really didn&#8217;t have that conversation with my iPad 3. At least not out loud! But it is true: The new iPad mini is replacing my iPad 3; lack of Retina display, be damned! Before I share more thoughts on the two tablets and what led me to the decision, let me bring back some salient points I made nearly two years ago on Apple missing out on the small tablet market. That post, along with the great reader commentary, <a href="http://news.cnet.com/8301-13579_3-57486733-37/heres-apples-e-mail-thread-about-a-7-inch-ipad/">was read by Apple executives who then decided to enter the small tablet market</a>.</p>
<h2>What&#8217;s the big deal about small tablets?</h2>
<p>Here&#8217;s my summary from back then when describing the experience with my 7-inch Galaxy Tab:</p>
<blockquote><p>&#8220;I’m not suggesting everyone dump their iPads; I’m simply explaining my own decision making process to help you make your own. And aside from our own Darrell Etherington at the GigaOM Apple channel who tried, and then returned a Tab, I’ve heard from at least a dozen Tab owners who are also finding less use for the iPad (and other devices) based on the 7-inch form factor. Darrell’s experience with the Tab ironically made him realize that he wants a 7-inch iPad. I’m inclined to agree and would consider dumping my Tab if Apple were to sell such a device. It would be the best of both worlds, regardless of Steve Jobs’s insinuation that it will never happen.</p>
<p>Darrell’s sentiment highlights a key point I’m trying to make here: We often look at the features of a device, but I contend that form is just as much a feature as the CPU clock cycle or the amount of memory in a mobile device. Of course, you never know that until you try a new form factor to see how it fits in your lifestyle. I’m glad I did that with the Tab.&#8221;</p></blockquote>
<p>Perhaps the <em>most</em> important point here is that without the experience of using a small slate, it&#8217;s easy to miss its biggest benefit: portability.</p>
<h2>But it doesn&#8217;t have a Retina Display!</h2>
<p>Dooming the device without experience is of using it has already been seen: iPad mini naysayers were decrying the device for its 1024 x 768 display before the device even shipped. I can&#8217;t argue with them that the Retina display on the recent iPads are outstanding. But the screen on the iPad mini isn&#8217;t as bad as the ones found on the first two iPads.</p>
<p><a href="http://gigaom2.files.wordpress.com/2012/11/ipad-retina-display.jpg"><img  title="ipad-retina-display" alt="" src="http://gigaom2.files.wordpress.com/2012/11/ipad-retina-display.jpg?w=210&#038;h=179" height="179" width="210" class="alignleft  wp-image-581044" /></a>&#8220;<em>Wait, aren&#8217;t those all 1024 x 768 resolution? How can the iPad mini screen be better than the first two iPads?</em>&#8221; I&#8217;m glad you asked, and it&#8217;s a pretty simple answer really. Because the same 786,432 pixels of a display with this resolution are crammed into a smaller screen, the pixel density is greater. That means, all things being equal, things on the screen will look clearer. Not by much, but enough to see a difference. So no, the iPad mini display can&#8217;t compete with the screen on the newest iPads, but it&#8217;s better than the iPads from two or three years ago.</p>
<p>Just as I said when I dumped the first iPad in favor of a 7-inch tablet, I don&#8217;t expect everyone to follow suit. After all, thanks to a myriad of applications, the iPad is used differently by everyone. For example, I actually don&#8217;t create much content on an iPad, outside of emails and social network updates, that is. If I actually used my iPad to write my daily blog posts, I might feel differently as I find that activity better on a screen larger than 7 or 7.9 inches.</p>
<p>Instead, I do far more content consumption: ebook reading; web browsing; watching TED videos, television episodes and movies; using various apps and games. All of these activities fit nicely on the iPad mini and I&#8217;m already doing them in more places: my &#8220;large&#8221; iPads always tended to stay at home, but the iPad mini can easily go anywhere. And as I noted in early 2011, the best tablet is the one you have with you.</p>
<h2>A full iPad experience in a smaller package is a huge selling point</h2>
<p><a href="http://gigaom2.files.wordpress.com/2012/11/ipad-mini-big-experience-in-a-small-package3.jpg"><img  title="iPad mini: Big experience in a small package thumbnail" alt="" src="http://gigaom2.files.wordpress.com/2012/11/ipad-mini-big-experience-in-a-small-package3.jpg?w=210&#038;h=118" height="118" width="210" class="size-thumbnail wp-image-580706 alignright" /></a>As far as the iPad mini&#8217;s usage, performance and feature set, I feel like I&#8217;m getting the full iPad experience in a package more suited to my particular needs. Based on a visit to the local Apple Store in King of Prussia, Penn. over the weekend, I suspect many others are starting to see the light. I watched person after person enter the store and walk up to the iPad mini display units with a quizzical look on their face, as if to say, &#8220;What&#8217;s the point of this smaller iPad?&#8221;</p>
<p>More often than not, those looks melted away after a few minutes and it was as if I could actually see the light bulbs going off over people&#8217;s heads. Between the portability, the lower price and the full iPad experience, I suspect Apple will sell more iPad mini tablets this holiday season than any other iPad model.</p>
<p>So, goodbye, iPad 3. You were great; whenever I had you around, that is. The problem is a slimmer, lighter model provides the same utility in more places for me; even with that lowly 1024 x 768 display.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=580983&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=568798"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=568798" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=580983+why-i-just-dumped-the-ipad-3-hint-ipad-mini&utm_content=kevintofel">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/connected-consumer-q1-controversy-courtrooms-and-the-cloud/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=580983+why-i-just-dumped-the-ipad-3-hint-ipad-mini&utm_content=kevintofel">Controversy, courtrooms and the cloud in Q1</a></li><li><a href="http://pro.gigaom.com/2012/04/mobile-q1-the-fight-for-spectrum-goes-to-washington-the-tablet-wars-continue/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=580983+why-i-just-dumped-the-ipad-3-hint-ipad-mini&utm_content=kevintofel">A look back at mobile in Q1</a></li><li><a href="http://pro.gigaom.com/2012/02/forecasting-the-tablet-market-over-366-million-units-by-2016/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=580983+why-i-just-dumped-the-ipad-3-hint-ipad-mini&utm_content=kevintofel">Tablet market to hit over 377 million units by 2016</a></li></ul>]]></content:encoded>
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		<media:content url="http://gigaom2.files.wordpress.com/2012/10/photo-3-e1352148244417.jpg?w=150" medium="image">
			<media:title type="html">iPad Mini Phil Schiller</media:title>
		</media:content>

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			<media:title type="html">Kevin C. Tofel</media:title>
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			<media:title type="html">ipad-retina-display</media:title>
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