Real-time bidding is now becoming a common feature on mobile ad platforms. But Germany’s Madvertise reckons its underlying targeting tech will give it the edge over rivals such as Mobclix and Smaato. Read more »
Last May, Symbian phones offered the highest ad click-through rates in the U.S. on Smaato’s mobile ad network, followed by Apple iOS devices and feature phones, with other platforms rounding out the remaining spots. This year is a totally different story with a new global leader. Read more »
Owners of Android handsets in the United States are now clicking more mobile ads than iPhone users, according to the latest Smaato report. Symbian is still king of the click-throughs on a worldwide basis, but is about to get caught — by the lowly feature phone. Read more »
