Whether it’s the iPhone 5, the importance of LTE, or BYOD trends disrupting the enterprise, there are always technologies, trends, and companies changing the way we define mobile. Here are some noteworthy segments to watch in the coming months, from location-based shopping to apps to wireless networks. Read more at GigaOM Pro »
Shopping apps are like InMarket’s Checkpoints apps are becoming powerful discovery tools for brands looking to get the word out on their products. InMarket said 50 percent of its users discovered new products using the Checkpoints app in the fourth quarter last year. Read more »
Shopkick started putting all the pieces together with its location-based shopping app last year, helping retailers not only drive foot traffic and engagement, but also incentivizing purchases. The company said retailers and brand partners generated more than $110 million in revenue in 2011. Read more »
Mobile shopping reward app Shopkick is realizing its full potential by tying into Visa’s payment processing network, helping close the loop on transactions and providing new incentives for users to make purchases. Users will now get rewarded not just for visiting a store but buying products. Read more »
A big bump in business for bricks-and-mortar mobile shopping app Shopkick: the company has signed a significant deal with Old Navy clothing… Read more at paidContent »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile. Read more at GigaOM Pro »
Shopkick, a location-based deals and reward shopping app, is going local, offering merchants free hardware that integrates with its loyalty service. In a deal with Shopkick investor Citi, the company is offering free installation of Shopkick signal boxes at 1,000 stores owned by local merchants. Read more »
Shopkick is taking its audio check-in technology to television in a new deal with the CW that will allow Shopkick users to unlock deals when they use their app during commercials. The partnership shows how Shopkick can help brands connect their broadcast commercials to local transactions. Read more »
Mobile will play a bigger role than ever during the U.S. holiday season, according to IDC, helping to drive $127 billion in sales. So it’s crucial that retailers tackle a few key challenges to effectively target consumers on their ... Read more at GigaOM Pro »
Appcelerator, which makes the Titanium mobile development platform, is working with PayPal to enable a potential deluge of mobile commerce apps from merchants looking to connect with smartphone savvy customers. The new product, called Titanium+Commerce, will enable many of the hottest ideas in mobile shopping. Read more »
Location-based shopping services (LBS) have made many headlines recently, and studies have shown that users actually like receiving ads and offers well-targeted to their interests. Couple that with an influx of Tier 1 venture capital and the show-stopping Facebook Places, with which several startups have already joined forces, and it’s no wonder LBS is suddenly such a hot topic in the mobile sector. That doesn’t necessarily mean LBS shopping apps will be easy to implement. A number of challenges — privacy concerns, scaling issues and check-in integrity among them — provide a potential barrier to widespread adoption. This note examines both the drivers and inhibitors for making location-based shopping services a mainstream phenomenon, and includes focused profiles of Facebook, Twitter, Google, Loopt, Foursquare, BrightKite, Whrrl, Gowalla, Plancast, Groupon, AisleBuyer, Bizness Apps, Offeretti, ShopAlerts, Shopkick, Bakodo, Stickybits, Yelp!, Geodelic Sherpa, WHERE, MyTown, InCrowd, SCVNGR, Waze and Layar. Read more at GigaOM Pro »
