The word “book” used to be so simple — now there are e-books, and blogs that become books, and long pieces of journalism published by startups like Byliner and The Atavist. If you’re an author, it’s a time of incredible chaos, but also incredible opportunity. Read More »
Tech
Author and marketer Seth Godin, who has written 12 books, said in a weekend blog post that he will no longer publish traditional books but instead will distribute content via his blog and downloadable PDFs, because he says that the book industry has failed to evolve. Read More »
Editor’s Note: Our friend Trevor Stafford, Editor of the Canadian entrepreneurs’ network, Red Canary, recently authored this fun bit of satire to demonstrate why so many startup ‘new hire’ interviews are unsuccessful — often it’s because self-obsessed founders treat such meetings… Read More »
So now you’ve racked your brain to divine the Product; sold your soul to fund It; crushed yourself and staff to develop It. Well, now you’ve got to sell It. Sales may not be the most taxing of your grey matter as a founder, but… Read More »
Editor’s Note: Founder and tech blogger, Wayne Smallman, offered this response to our earlier piece, Why ‘word of mouth’ marketing won’t work. We like Wayne’s stuff. When you’re done here, definitely check out: Twitter Isn’t Jesus. Finding cost-effective marketing techniques is a challenge.… Read More »
Seth Godin wrote a terrific post Friday on what the Iowa caucus can teach you about marketing and (by our reading of it) the necessity of evangelizing your message to customers. It’s called The truth about word of mouth, and Seth’s point is… Read More »
