Let the video SEO madness begin: Google Trends adds YouTube data

Google Trends just added YouTube search data to its search term database. Many video publishers could use the tool to look for video titles. Read more »

Google Trends just added YouTube search data to its search term database. Many video publishers could use the tool to look for video titles. Read more »
Google is continuing its effort to punish sites that manipulate outside links in order to increase their search visibility. The move means websites should be careful that their SEO strategies doesn’t lead to a penalty. Read more at paidContent »
Social is the new SEO. But, as publishers turn to social insights to optimize content and fuel revenue, they run into a big problem. The data that they’re looking at is inaccurate. Parse.ly’s CEO, Sachin Kamdar, explains why publishers need to take social-as-a-strategy seriously. Read more »
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In this busy new world of multiple social networks and recommendations tools, the discovery process itself is being disrupted by innovation and by the changing ways in which consumers now interact online. Read more at GigaOM Pro »
The fourth quarter may have lacked a dominating big-event product announcement like Q3’s Facebook platform extension or Q2’s unveiling of Google+, but the NewNet world continued to buzz along. In the battle for mind share, everyone wanted to be a platform. Meanwhile, consumer and social technologies continued to gain momentum, and new vehicles for content and service discovery presented both challenges and opportunities for NewNet companies. And it is hard to ignore the overcrowded but growing world of daily deals. This quarterly report analyzes these trends and others, and it also provides a near-term outlook of trends, technologies and companies to watch in 2012. Companies mentioned in the report include Amazon, Facebook and Socialcast. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Months ago, few Americans had heard of former Senator Rick Santorum or knew that a search of his name brings up an obscene gay sex term. But… Read more at paidContent »
Last quarter’s big headline in social media and real-time technologies came from Google, which launched Google+, its first social tech product that seems legit. In the third quarter, things were back to normal. Google+ is still growing, but Facebook’s platform update dominated the news. And as Google+ passed 25 million users and won some raves from the digerati, its competition with Facebook intensified. Additional companies mentioned in this report include Zynga, Salesforce, BranchOut and Foursquare. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Salman Khan’s popular educational videos can now be watched with subtitles in up to two dozen different languages, thanks to a cooperation between the Khan Academy and Universal Subtitles. Adding captions not only widens Khan’s audience, it could also help to avoid future legal challenges. Read more »
The Drudge Report drives more traffic to news sites than Facebook and Twitter combined, according to a Pew Research Center report. Maybe it’s time to acknowledge Matt Drudge not only as a powerful media presence but also as a great web entrepreneur. Read more »
The Google I/O live video stream will be accessible to hearing-impaired viewers and search engine crawlers alike, thanks to a new live captions feature unveiled by YouTube today. The feature combines manual transcription with automatic translation and will be available to any YouTube Live partner. Read more »
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The pressure is on for Google to develop a social strategy. It should leverage the combination of +1 and its users’ Google identities to come from behind on the social graph. With the concept of identity, Google starts it’s social play from a much stronger position. Read more »
Facebook and search engine optimization are still useful marketing tools for online startups wanting to build audiences. Let’s examine how a startup making consumer apps or online services can get that much-coveted first million or two users as cheaply as possible. Read more »
Google is concluding that if people are up in arms about its perceived declining search results, then it will let them get to work in helping refine its searches. Google announced a Chrome browser extension that lets users block sites from appearing in their search results. Read more »
Along with Google’s recent rollout of Google Instant comes the expectation for quicker, more dynamic results on a search page. From the point of view of a user, such demands are obvious. But search marketers — those who want to promote their sites by increasing visibility ... Read more at GigaOM Pro »
Search engine optimization (SEO), the process of optimizing a web page to improve its visibility in search engines, can seem like a complicated business. SEO Doctor, a free add-on for Firefox, can help. It has an easy-to-understand scoring mechanism to help you find potential SEO problems. Read more »
For app developers, the single most important step in preparing an iPhone app for release is to ensure it has been properly optimized for iTunes App Store search. With that in mind, we offer a lesson on the art and science of search engine optimization. Read more »
There’s probably not much that’s new to you in this book. But it’s well-written, and at just over 50 pages, it can be read in a hour, and it provides a good introduction to some useful techniques for improving the visibility of web sites. Read more »
Faced with declining revenues and increasingly dismal prospects, some mainstream media outlets are adopting questionable tactics. A liberally funded LA startup is only too quick to help them. The story starts with San Francisco-based sex writer Violet Blue. Read more »
When iTunes web preview pages first appeared for songs and albums the industry was abuzz with the possibility that iTunes could be migrating to the cloud. iTunes preview has so far had little impact on how we use purchased media content, but it has had a […] Read more »
This weekend I was on an “SEO Smackdown” panel at our local WordCamp Portland. Two of us were from the content side, while the other two panelists were SEO experts. My take on SEO is that writing compelling, interesting blog content that people will want to […] Read more »
For any web worker with a blog, web site or online portfolio, knowing how to optimize it for search engines is a must. After all, what’s the point of having an online presence if no one can find it? By using some simple Search Engine Optimizations […] Read more »
As companies strive to get discovered by customers on the increasingly crowded Internet, demand for the skills of search engine marketing (SEM) and search engine optimization (SEO) experts has grown. Could a search engine-related career be right for you? Types of Search Engine-Related Careers Search engine […] Read more »
Sezmi Secures $28 Million; influx of cash comes on the heels of the set-top box company laying off 20 percent of its staff. (peHUB) KickApps Raises More than $13 Million; white-label social networking site is working on Series C round. (peHUB) SAG Seeks to Authorize Strike […] Read more »
I wasn’t sure what to make of Sitemasher when I first heard of it. With Sitemasher, you can build a web site, manage the content, get analytics, implement basic SEO, and you get managed hosting to boot. But at $99/month, I felt the kerpow of sticker […] Read more »
I was crazy enough to start two businesses at the same time — OnlyBusiness.com and Polaris Blue. My partner and I run them concurrently, and fortunately both have done well. No doubt we got lucky, but I want to share a concept critical to our success […] Read more »
First the money flowed to social sites like Facebook that showed the world how to get users to interact. Then it moved on to “roll your own” platforms like Ning that allowed people to build their own social microsites. But as Web 2.0 startups get increasingly […] Read more »
When all that’s worth watching on a network is one show, or all that’s worth watching in a show is one scene, or all that’s worth watching in a scene is one line, just take us straight to the good stuff, right? But Mark Cuban, in […] Read more »
Aruni Gunasegaram is a popular contributor to Found|READ, so I’m now a regular visitor to her own blog, entrepreMusings.com. Tonight I ran across her current post, What They Don’t Tell You About SEO – Part 2. As you’d expect, it details Aruni’s adventures in hiring a […] Read more »
Our weekly wrap-up of stuff you need to read, or bookmark for future reference. This week we’ve got stabs at various aspects of leadership — and in two cases, examples of what not to do. Several others come out of an email blast we got from […] Read more »
It’s the kind of weekend that has me thinking about goofy stuff that doesn’t really matter but I have to get them out of my system. Here they are in no particular order: As bad as the food is at McDonald’s why are their French fries […] Read more »
SBC’s new low $14.95 a month pricing for DSL service is the last nail in the coffin for dial-up, at least in those locales where high speed connections are available. (The offer is only available online.) FCC says that’s over 90% of the country, but then […] Read more »
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