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In five short years, cloud computing has gone from being a quaint technology to a major catchphrase. Amazon and others are now moving at Internet speed, trying to offer better security, faster networking, more compliance and a host of other products that are attempting to meet the demands of startups, consumers and enterprises alike. On GigaOM’s Structure channel, we cover the gear and software that comprises the cloud, the services and the people who are changing the industry. Now for the first time, we’ve decided to condense that knowledge into the Structure 50, a list of the 50 companies that are influencing how the cloud and infrastructure evolves. All of these players, big or small, have people, technology or strategies that will help shape the way the cloud market is developing and where it will eventually end up. Companies mentioned in this report include Amazon, Rackspace, Cloudera, China Telecom and SeaMicro. For a full list of companies, and to see the Structure 50 as one full report, sign up for a free trial. Read more at GigaOM Pro »

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Is the greentech industry headed for a breakout year or is it retrenching for hard times to come? The first three months of 2011 provided evidence that could support both assertions, with a big rise in venture capital investment and a big drop-off in global energy financing. Solar power remained the largest green technology sector in terms of venture capital investment, while in the world of electric vehicles, GM’s Chevy Volt hybrid and Nissan’s all-electric Leaf — the first two mainstream plug-in vehicles — hit the showroom floors in significant numbers. Meanwhile the smart grid sector’s relative dearth of VC investment was more than made up for by the massive round of acquisitions. Companies mentioned in this report include NRG Energy, Microsoft, Silver Spring Networks, Tesla and BrightSource Energy. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

Viridity Software says it can take the sensors out of data center energy management. On Thursday the startup announced it has raised an $8 million second round of funding from Battery Ventures and North Bridge Venture Partners to take that idea to market. Read more »

Break Media is betting big on social gaming, announcing today that it has launched a game production house in China and will soon introduce what it hopes will be the first of many new social games. In addition to the male-oriented Break.com, the company runs a […] Read more »

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As the year winds to a close, GigaOM Pro’s crack team of contributors takes a look back at what went right, what went wrong, and for whom in the world of Green IT. ... Read more at GigaOM Pro »

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One of the chief ways that startups are helping make data centers greener is by developing wireless technology that can fill in the energy blind spots. As analyst Katherine Austin put it in our recent GigaOM Pro report (subscription required), in which she takes a look […] Read more »

The first step in any data center efficiency project is to figure out the problem. After all, analyst Katherine Austin says in a GigaOM Pro report (subscription required), “You can’t control what you don’t monitor.” And one of the chief ways that startups are addressing the […] Read more »

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Data centers are a critical component of many businesses these days, but because of the amount of electricity they consume, they are extremely expensive to run. However, a great deal can be done both to cut costs and reduce their environmental footprint, simply by making them more energy efficient. Online technologies and applications are creating skyrocketing demand for new data centers, and most enterprises are now seeking “greener” solutions, both in their own facilities, and in the facilities with which they do business. This report looks at innovations in green data center design and identifies key players — from major data center operators to startups solving specific issues — leading the charge. Read more »

Data centers are energy hogs, but the country’s most prominent green building standard, LEED, doesn’t adequately address their special design considerations. That looks set to change, however, as the U.S. Green Building Council, which develops LEED, is considering tailoring existing LEED rating systems to evaluate green […] Read more »

Energy management technology got a leg up with startup Sentilla announcing that it raised $7.5 million in a second round of funding. The company, which pulled in the new financing from Onset Ventures and Claremont Creek Ventures, said the cash will go toward further development of […] Read more »

Greenfield Online, the parent company of Munich-based comparison shopping site Ciao, said this morning that Microsoft would spend $486 million to acquire it, derailing an earlier offer from a private equity firm to buy the company. The Ciao sites operate in France, Germany, Italy, the Netherlands, […] Read more »