Targeting consumers with relevant ads on their mobile devices is still an inexact science, but new data sources should make the process much more accurate. Knowing precisely where users shop and whether ads influenced their purchases could help everyone get what they expect from mobile ads. Read more »
Sense Networks believes it’s got a way to make location-based ads effective by looking not only at place, but matching it to the unique behavioral profile of users. The company is now putting its know how to use with two new products that are debuting Wednesday. Read more »
Amazon is looking to buy out U.K.-based video rental firm Lovefilm in a deal that would value it at £200 million. Buying Lovefilm could give Amazon a stronger position in the U.K. and also give it some expertise to compete with Netflix’s DVD-by-mail and streaming businesses. Read more »
