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		<title>More startups let employees sell shares on SecondMarket amid IPO uncertainty</title>
		<link>http://gigaom.com/2012/11/09/more-startups-let-employees-sell-shares-on-secondmarket-amid-ipo-uncertainty/</link>
		<comments>http://gigaom.com/2012/11/09/more-startups-let-employees-sell-shares-on-secondmarket-amid-ipo-uncertainty/#comments</comments>
		<pubDate>Fri, 09 Nov 2012 18:38:20 +0000</pubDate>
		<dc:creator>Ki Mae Heussner</dc:creator>
				<category><![CDATA[ipo]]></category>
		<category><![CDATA[private stock market]]></category>
		<category><![CDATA[public markets]]></category>
		<category><![CDATA[selling shares]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[trading shares]]></category>

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		<description><![CDATA[As companies eye longer paths to the public markets, SecondMarket said more startups are incentivizing employees through liquidity programs that let them cash out pre-IPO. In a quarterly report released Friday, it also listed some of the startups attracting the most attention on its platform. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=582898&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Over the past few years on <a href="http://www.secondmarket.com">SecondMarket</a>, the New York-based platform for trading shares in privately-held companies, the majority of sellers have been former employees of startups.  But in the last couple of quarters, as the IPO market cooled in the wake of <a href="http://gigaom.com/2012/05/18/facebook-gets-a-reality-check-on-ipo-day/">Facebook’s disappointing debut</a> and the <a href="http://www.chicagotribune.com/business/breaking/chi-groupon-shares-20121109,0,2515777.story">poor performance of other recently-public tech companies</a>, SecondMarket said current employees have become the new dominant class of sellers.</p>
<p>As more startups put their IPO plans on ice and eye a longer path to the public markets, they’re using SecondMarket liquidity programs, which let employees cash out pre-IPO, as a way to rally the troops, the company said.</p>
<p>“Companies don&#8217;t want to go public,” said Aishwarya Iyer, public affairs manager for SecondMarket. “[They] realize that their employees will need liquidity at some point, and are working with us to create employee liquidity programs as a morale-booster.”</p>
<p>According to <a href="https://www.secondmarket.com/education/uncategorized/q3-2012-secondmarket-report">SecondMarket’s third quarter report released Friday</a>, 75.5 percent of the sellers were current employees, which is up from about <a href="https://www.secondmarket.com/education/reports/new-secondmarket-report">60 percent last quarter</a> and just 17 percent in the <a href="https://www.secondmarket.com/education/reports/q3-2011-private-company-report">third quarter of last year</a>.  Former employees comprised just 18 percent of the sellers in the third quarter of this year, down from 65 percent in the <a href="https://www.secondmarket.com/education/reports/q3-2011-private-company-report">same quarter last year</a>. Traditionally, many private companies have <a href="http://www.nytimes.com/2011/06/20/technology/20cashout.html?pagewanted=all&amp;_r=0">banned current employees </a>from selling shares or limited the amount they can sell.</p>
<p>Workday’s <a href="http://www.wired.com/business/2012/10/workday-ipo-debut/">big IPO last month</a> could give startups more hope about a nearer-term public debut, but it will be interesting to see if companies continue to use liquidity programs as a way to keep up internal morale.</p>
<p>In the third quarter, SecondMarket said that the companies whose shares were traded on its platform had a median market cap of $538 million and that the median funding amount raised was $146 million. It also said that while consumer web and social media companies have dominated in other quarters, the consumer electronics industry received the most transactions this quarter, followed by e-commerce and financial services.</p>
<p>In its report, the company also listed a few of the startups that attracted the most attention in the third quarter.</p>
<p>Cloud networking provider Meraki led the list of &#8220;rising stars&#8221; (with a 309 percent increase in people who &#8220;watched&#8221; it online), followed by Codecademy, Kiip, Good Technology and Sonos. Online education startup Coursera took the top spot on the list of &#8220;newbies,&#8221; followed by Addepar, RocketFuel, Fancy and Coupa.</p>
<p><em>Image by <a href="http://www.shutterstock.com/gallery-73686p1.html">Denis Vrublevski</a> via Shutterstock.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=582898&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=142052"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=142052" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=582898+more-startups-let-employees-sell-shares-on-secondmarket-amid-ipo-uncertainty&utm_content=kimaeheussner">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/facebooks-ipo-filing-the-opening-shot-heard-round-the-world/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=582898+more-startups-let-employees-sell-shares-on-secondmarket-amid-ipo-uncertainty&utm_content=kimaeheussner">Facebook&#8217;s IPO filing: ideas and implications</a></li><li><a href="http://pro.gigaom.com/2012/03/six-security-dangers-web-startups-should-know-and-how-to-counter-them/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=582898+more-startups-let-employees-sell-shares-on-secondmarket-amid-ipo-uncertainty&utm_content=kimaeheussner">Web startups: How to guard against security breaches</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=582898+more-startups-let-employees-sell-shares-on-secondmarket-amid-ipo-uncertainty&utm_content=kimaeheussner">NewNet Q4: Platform mania and social commerce shakeout</a></li></ul>]]></content:encoded>
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