Google is continuing its effort to punish sites that manipulate outside links in order to increase their search visibility. The move means websites should be careful that their SEO strategies doesn’t lead to a penalty. Read more at paidContent »
In an effort to help students clean up their online reputations, some colleges are purchasing a DIY personal search engine optimization tool, called Brand Yourself, that lets people improve their Google results. Read more »
With new changes that offer personalized search results — most of which are being taken from its own Google+ social network — Google has just made social connections and links the new search-engine optimization strategy, and media companies need to learn how to adapt to that. Read more »
Controversy over a Google marketing program for Chrome that involves spammy web content and the removal of an “offensive” Google+ avatar photo reinforce how hard it is for the search giant to run multiple businesses without tripping over itself and its own guidelines. Read more »
Along with Google’s recent rollout of Google Instant comes the expectation for quicker, more dynamic results on a search page. From the point of view of a user, such demands are obvious. But search marketers — those who want to promote their sites by increasing visibility ... Read more at GigaOM Pro »
This weekend I was on an “SEO Smackdown” panel at our local WordCamp Portland. Two of us were from the content side, while the other two panelists were SEO experts. My take on SEO is that writing compelling, interesting blog content that people will want to […] Read more »
For any web worker with a blog, web site or online portfolio, knowing how to optimize it for search engines is a must. After all, what’s the point of having an online presence if no one can find it? By using some simple Search Engine Optimizations […] Read more »
