With downloadable apps taking over the enterprise, how do startups reach enterprise decision makers and purchasing managers? The answer: Your inside sales force. Read more »
Enterprise 2.0 is one of the best opportunities in the technology market. And forward-looking companies are realizing that they need to attract the user, not the IT department. Scott Irwin of Rembrandt Venture Partners breaks down the key components to an effective freemium go-to-market effort. Read more »
