More scanscout Stories

By
pile of cash

Tremor Video raised another $37 million in venture funding, bringing total funding to $145 million. It plans to use to acquire some smaller competitors, as CEO Bill Day expects a round of consolidation to hit the online video advertising market. Read more »

By
tremor media

Were you wondering what Tremor Media was going to do with that $40 million it raised earlier this year? Well now you know: it has acquired rival ScanScout in a deal that will make it the second-largest online video ad server in the U.S. Read more »

By
ScanScoutVideoInsightsRep_Apr2010.pdf (page 7 of 30)

Data provided by ScanScout from April indicates that when a state’s home team gets into the playoffs, sports video viewing there will spike. And while this year’s Streamy Awards were general considered a disaster, they were a much-watched disaster. Read more »

loading external resource

By

For years, online video has been viewed primarily as a time-wasting activity that happens during work hours or when people aren’t near a TV or other forms of entertainment. But that could be changing, as new data from Scanscout suggests that online video is sneaking into […] Read more »

By

Video ad network ScanScout today said it had (finally) closed its Series B round by bringing in funding from Singapore-based EDB Investments. We’d previously written about the round in March, when the company had raised $5.1 million of a planned $8.1 million round, according to a […] Read more »

By

Visible Measures Raises Add-On Funding; total amount the video metrics company got for its third round undisclosed, it had already taken $10 million in March. (paidContent) Piper Jaffray Bullish on Redbox; with rental kiosks taking share from traditional retailers and online delivery still being years out, […] Read more »

By

Video advertising technology startup ScanScout has raised $5.1 million of a planned $8.1 million round, according to a regulatory filing found by Mass High Tech. Boston-based ScanScout specializes in video overlay ads and recently added behavioral and contextual targeting. While targeted overlay ads are perceived as […] Read more »

By

ScanScout Gets New CEO; nine months after the last chief exec left, video ad company brings in About founder Bill Day, and moves co-founder Waikit Lau back to president. (AdWeek) Engine Room to Premiere Sept. 15; new MTV reality show about making digital art will be […] Read more »

By

No Live Streaming for YouTube? Sources tell SAI that despite Steve Chen’s previous comments, the company never seriously considered adding the service. From a YouTube spokesperson: “We have nothing more to share at this time.” (Silicon Alley Insider) Joost CEO on Net Neutrality; Mike Volpi writes […] Read more »

By

ScanScout Hooks Up with ClearSpring; in-video ad company partnering with widget maker for broad social platform distribution. (MediaPost) Economic Slump Hurting Cable, Not Satellite; perception of satellite’s HD programming as superior helping growth. (Reuters) New TV Series Scarlet a Marketing Hoax; elaborate ad campaign promotes LG’s […] Read more »

loading external resource

By

Some How-To Videos are Making Money; instructional videos on stuff like turning a flashlight into a laser earned Kip Kedersha $102,000 from Metacafe last year. (The New York Times) Hollywood Divided Over Net Neutrality; WGA president testifies before Congress to keep the Internet open, but studios […] Read more »

By

In a memo to employees aimed at addressing fears of an AOL/Yahoo tie-up, AOL chief Randy Falco today penned a truth for social networks: But despite drawing large, engaged audiences, other social networks have not been able to make the experiences relevant to users and marketers […] Read more »