The mobile app boom is still largely a smartphone phenomenon, requiring more expensive hardware and often pricier data plans. But we’re now seeing more examples of apps that avoid the need for better hardware and data plans, bringing the love to a wider array of users. Read more »
Two new data points from eBay and Scanbuy about the growth of mobile shopping suggest where things are ultimately headed: Deal-hungry users are increasingly going to put pressure on retailers, both online and offline, to change prices in real time to satisfy these more savvy buyers. Read more »
Mobile barcodes have finally become a viable tool for mobile marketing, giving brands an easy way to engage with consumers through their phones. Here are a few tips for getting the most of any 2-D barcode campaign. Read more »
