More rockyou Stories

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There’s a lot of talk these days about data-driven product development. But at least one startup, Lolapps, is finding that data isn’t everything. Now it is switching its strategy, hiring experienced game designers and conducting user tests where the goal is maximizing fun. Read more »

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Following RockYou allowing 32 million users’ e-mails and passwords that had been stored in plain text to be accessed by at least one hacker through a SQL security hole, one such user has filed a proposed class action lawsuit. Read more »

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Wow…I had completely forgotten about RockYou, a Redwood City, Calif.-based startup that started out as a widget maker but then turned social app developer and now is trying out hawking virtual goods. Sort of like the company it loves to imitate: Slide. RockYou made a splash […] Read more »

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Study: DTV Switch to Boost Pay TV Subscriptions; analysis from Wells Fargo Securities says cable will get 475,000 new subs, satellite will get 137,000 and telcos will get 41,000. (MediaWeek) Thomson Reuters Acquires Streamlogics; terms of the deal not disclosed; Streamlogics provides webcasting-based services to enterprise, […] Read more »

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RockYou, one of the largest developers of applications for social networks, has tremendous reach — 130 million global users and 18 billion page views per month. Though some content creators might consider glitter text and slideshows beneath them, RockYou has one other thing they really want […] Read more »

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Super Bowl Ads Duke It Out Online; Pepsi was the most buzzed about advertiser online, according to Collective Intellect; movie trailer videos went the most viral, according to BayTSP; amateur-made Doritos ad won the Hulu user vote (it also won USA Today’s panel, as we noted […] Read more »

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Movies are kind of like startups. They’re risky ventures typically funded with other people’s money — and most are duds. But a new production company called ZDONK hopes to be a blockbuster in both the business and film worlds. Here’s the pitch. ZDONK has access to […] Read more »

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[qi:101] Some venture capital investors don’t seem to be fazed by the current downturn in the financial markets and overall economy. Today, Redwood City, Calif.-based RockYou announced that it has raised another $17 million from Softbank and SK Telecom Ventures, the venture capital arm of SK Telecom. By the […] Read more »

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In an interview published this morning in the Financial Times, Microsoft CEO Steve Ballmer said he wouldn’t be looking to pick up any other Internet companies just because the Yahoo deal failed. One can only imagine how far shares of Facebook would have plummeted on that […] Read more »

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RockYou, the maker of applications such as SuperWall and Likeness that ride on top of social networks, has raised $35 million in a round of venture funding led by DCM. We confirmed with a company spokesperson that previous investors Partech, Lightspeed and Sequoia participated in the […] Read more »

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What began last March with Warbook, a no-frills Facebook fantasy strategy game first conceived by an intern, has lead to today’s announcement: Social Gaming Network, a startup still based in a Palo Alto garage, is getting $15 million in Series A funding from a VC team […] Read more »

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Brand and comparison advertising done through ad-focused widgets is emerging as a viable way of using the ubiquitous applications. Widgets’ interactive features, their ability to be virally distributed and potentially be placed on a target’s own page makes the creations appealing to advertisers. Read more »

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The time to prove that widgets can make money is here. But much like the early days of banner advertising, when people just sold whatever unused space they had, the world of widget ads is a Wild West with no set sizes, rules about placements, or even defined success metrics. Read more »

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2007 was supposed to be the Year of the Widget, according to Newsweek, and Jon Swartz of USA Today apparently agrees that the promise has been fulfilled. He says: [Widgets] are all the rage on the Web. Marketers are thinking of ways to use them to […] Read more »