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	<title>GigaOM &#187; Rock Health</title>
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		<title>GigaOM &#187; Rock Health</title>
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		<title>5 startups from Rock Health that want to use technology to make you healthier</title>
		<link>http://gigaom.com/2013/02/20/5-startups-from-rock-health-that-want-to-use-technology-to-make-you-healthier/</link>
		<comments>http://gigaom.com/2013/02/20/5-startups-from-rock-health-that-want-to-use-technology-to-make-you-healthier/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 01:31:11 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital health]]></category>
		<category><![CDATA[Rock Health]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=612438</guid>
		<description><![CDATA[Rock Health, the startup accelerator that works with digital health companies, presented its fourth batch on Wednesday in San Francisco. The group of companies look to target different ways of improving health through technology.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=612438&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Digital health <a href="http://gigaom.com/2012/10/03/vc-funding-for-digital-health-up-70-percent-says-report/" target="_blank">is a hot right now</a>, and when it comes to digital health startups, Rock Health is one of the first places to look. The company held a demo day Wednesday for its fourth class of startups, bringing its total portfolio of companies to 49.</p>
<p>This class, which includes 14 companies, has raised a total of $13.9 million outside of the funding from Rock Health, and all of the accelerator&#8217;s portfolio companies have raised $43 million, with an average of $900,000 per startup. Rock Health initially gave startups $20,000 in funding, but was then<a href="http://gigaom.com/2012/08/28/kleiner-perkins-joins-rock-health-in-sponsoring-digital-health-startups/" target="_blank"> joined by Kleiner Perkins last August to increase funding per startup by another $100,000</a>.</p>
<p>Among the companies that presented Wednesday at UCSF&#8217;s campus in San Francisco, here were some of my favorites that you might want to check out:</p>
<ul>
<li><a href="http://eligibleapp.com/">Eligible</a> helps doctors submit forms to insurance companies to make sure they&#8217;ll get paid for procedures before performing them and then submit paperwork afterward. Eligible charges a fee for use, and the platform integrates different programming languages and systems through the company&#8217;s product. Eligible has raised $1.5 million in funding so far.</li>
<li><a href="http://openplacement.com/">OpenPlacement</a> works to improve the process of pairing up seniors and senior care providers in the Bay Area. The company helps consumers analyze the offerings and costs for each provider, and then pick providers based on their individual needs.</li>
<li><a href="http://wellfra.me/">Wellframe</a> allows doctors to connect with their patients to provide out of office care through mobile apps after patients have been discharged from the hospital. It&#8217;s a Boston-based company that lets a doctor monitor patient care from a distance and check in when intervention is necessary. <a href="http://wellfra.me/#about" target="_blank">The company says that it uses</a> &#8220;mobile technology and artificial intelligence to translate clinical protocols into personalized, adaptive to-do lists.&#8221;</li>
<li><a href="http://wildflowerhealth.com/">Wildflower Health</a> works to improve the health of pregnant mothers and lower health care costs by flagging potential complications much earlier in pregnancy through real time updates and mobile apps. The company provides a mobile platform for pregnant women, letting them check out their progress toward delivery and alerting them to options existing from their health care providers.</li>
<li><a href="http://zipongo.com/">Zipongo</a> targets consumer diets. The company has created a product called GroceryRx that works with major grocery chains to provide users with both recipes and tips for discounts and deals. The recipes are aimed at helping consumers eat more healthfully, targeting particular diet areas where they can change their habits. The company has raised $2 million in seed funding so far and is looking to raise more.</li>
</ul>
<p>Other companies from the batch that GigaOM has previously covered (Rock Health <a href="http://gigaom.com/2012/10/25/rock-healths-new-class-of-startups-apps-apis-artificial-intelligence/" target="_blank">announced this current class back in October</a>), include <a href="http://gigaom.com/2012/06/29/the-fda-wants-to-regulate-your-connected-toothbrush/" target="_blank">Beam Technologies</a>, which makes connected toothbrushes, <a href="http://gigaom.com/2012/08/01/mango-health-nabs-1-45m-to-build-gamified-mobile-health-apps/" target="_blank">Mango Health</a>, which does gamified mobile health apps, <a href="http://gigaom.com/2012/07/25/wello-and-opentok-bring-bring-personal-trainers-into-your-living-room/" target="_blank">Wello</a>, the video platform that <a href="http://gigaom.com/2013/02/19/skip-skype-workout-with-friends-online-with-wello/" target="_blank">lets users work out from home via webcam</a>, and <a href="http://gigaom.com/2013/01/24/whats-inside-your-vitamins-rock-health-backed-labdoor-launches-app-to-tell-you/" target="_blank">LabDoor, which helps users understand</a> what&#8217;s in their supplements and vitamins.</p>
<p><a href="http://gigaom.com/2013/02/20/5-startups-from-rock-health-that-want-to-use-technology-to-make-you-healthier/rock-health-class/" rel="attachment wp-att-612478"><img  alt="Rock Health fourth startup class February 2013" src="http://gigaom2.files.wordpress.com/2013/02/rock-health-class.jpg?w=708&#038;h=472" width="708" height="472" class="aligncenter size-large wp-image-612478" /></a></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=612438&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=392305"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=392305" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=612438+5-startups-from-rock-health-that-want-to-use-technology-to-make-you-healthier&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2013/01/ces-2013-flash-analysis-disruptions-and-disappointments-from-consumer-techs-biggest-show/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=612438+5-startups-from-rock-health-that-want-to-use-technology-to-make-you-healthier&utm_content=elizakern">GigaOM Research highs and lows from CES 2013</a></li><li><a href="http://pro.gigaom.com/2012/08/crowdfundings-rapid-growth-and-future-opportunities/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=612438+5-startups-from-rock-health-that-want-to-use-technology-to-make-you-healthier&utm_content=elizakern">Crowdfunding’s rapid growth and future opportunity</a></li><li><a href="http://pro.gigaom.com/2012/07/the-wearable-computing-market-a-global-analysis/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=612438+5-startups-from-rock-health-that-want-to-use-technology-to-make-you-healthier&utm_content=elizakern">Analyzing the wearable computing market</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/02/20/5-startups-from-rock-health-that-want-to-use-technology-to-make-you-healthier/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">doctor lab coat</media:title>
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			<media:title type="html">Rock Health fourth startup class February 2013</media:title>
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		<title>Cardiio uses iPhone camera sensor to get your heart rate on the go</title>
		<link>http://gigaom.com/2012/08/09/cardiio-uses-iphone-camera-sensor-to-get-your-heart-rate-on-the-go/</link>
		<comments>http://gigaom.com/2012/08/09/cardiio-uses-iphone-camera-sensor-to-get-your-heart-rate-on-the-go/#comments</comments>
		<pubDate>Thu, 09 Aug 2012 07:00:48 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[health-2-0]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Rock Health]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=551191</guid>
		<description><![CDATA[Already thought your iPhone camera was pretty powerful? Just wait until you see it measure your resting heart rate by analyzing light reflected off your face through a new app from the Rock Health accelerator that turns the camera into a biosensor.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=551191&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>There&#8217;s no question your iPhone camera does a pretty good job capturing photos on the go. But can it capture your heart rate? <a href="http://www.cardiio.com/" target="_blank">Cardiio</a>, the new digital health app we covered earlier this year from <a href="http://gigaom.com/2012/06/14/rock-health-founders-writing-prescriptions-for-high-tech-doctors/" target="_blank">the Rock Health accelerator program</a>, is ready to release a mobile app that uses the iPhone camera sensor to detect your heart rate from the amount of light reflecting off your face.</p>
<p>It sounds too incredible to be true, but co-founders and spouses Yukkee and Ming-Zher Poh said the product has <a href="http://dl.acm.org/citation.cfm?id=2048261" target="_blank">been peer-reviewed in scientific publications</a> and produces results that come within 3 beats per minute of those from a clinical pulse oximeter, the medical standard Cardiio would compete with. A clinical pulse oximeter measures both heart rate and blood oxygen saturation levels through direct contact with the skin and an LED light source, Ming-Zher explained. The Cardiio app, in contrast, works remotely and uses ambient light around the user.</p>
<p>The company explains how the technology works on its site:</p>
<blockquote><p>Every time your heart beats, more blood is pumped into your face. This slight increase in blood volume causes more light to be absorbed, and hence less light is reflected from your face. Using sophisticated software, your iPhone&#8217;s front camera can track these tiny changes in reflected light that are not visible to the human eye and calculate your heart beat!</p></blockquote>
<p>Users can download the paid app for iPhone or iPad in the Apple iTunes App Store beginning on Thursday for $4.99. After a user downloads the app, they hold the iPhone or iPad up to their face in a well-lit area, hold steady for a few seconds, and receive their resting heart rate. Users can save the number to the app, tracking their progress over time and measuring the impact of stressful life events on their heart rate.</p>
<p>The app does not currently have FDA approval, meaning it couldn&#8217;t be used in hospitals or doctor&#8217;s offices, only by consumers in the health and wellness space, Ming-Zher said. But as the <a href="http://gigaom.com/2012/06/29/the-fda-wants-to-regulate-your-connected-toothbrush/" target="_blank">creators of a connected toothbrush learned</a>, FDA involvement in health-related apps or products can be an unknown factor.<a href="http://gigaom.com/2012/08/09/cardiio-uses-iphone-camera-sensor-to-get-your-heart-rate-on-the-go/screenshot4-5/" rel="attachment wp-att-551218"><img  title="screenshot4" src="http://gigaom2.files.wordpress.com/2012/08/screenshot42.png?w=200&#038;h=300" alt="" width="200" height="300" class="alignleft size-medium wp-image-551218" /></a></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=551191&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=63808"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=63808" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=551191+cardiio-uses-iphone-camera-sensor-to-get-your-heart-rate-on-the-go&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/07/the-wearable-computing-market-a-global-analysis/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=551191+cardiio-uses-iphone-camera-sensor-to-get-your-heart-rate-on-the-go&utm_content=elizakern">Analyzing the wearable computing market</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=551191+cardiio-uses-iphone-camera-sensor-to-get-your-heart-rate-on-the-go&utm_content=elizakern">Connected world: the consumer technology revolution</a></li><li><a href="http://pro.gigaom.com/2013/01/the-2013-task-management-tools-market/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=551191+cardiio-uses-iphone-camera-sensor-to-get-your-heart-rate-on-the-go&utm_content=elizakern">The 2013 task management tools market</a></li></ul>]]></content:encoded>
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		<slash:comments>10</slash:comments>
	
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		<title>Analyzing the wearable computing market</title>
		<link>http://pro.gigaom.com/2012/07/the-wearable-computing-market-a-global-analysis/</link>
		<comments>http://pro.gigaom.com/2012/07/the-wearable-computing-market-a-global-analysis/#comments</comments>
		<pubDate>Tue, 31 Jul 2012 06:55:25 +0000</pubDate>
		<dc:creator>Jody Ranck</dc:creator>
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		<description><![CDATA[With the growth of sensors and microelectronics, the potential uses of wearable-computing technologies now reach to health and fitness, gaming, fashion, disabilities and augmented reality. Most importantly, the widespread adoption of wearables will drive the form function and market for mobiles in vital ways.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=548369&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>What do Google’s Project Glass, Zephyr Technology and the Hug Shirt have in common? All are examples of wearables: computing devices that are always on, always accessible and easily worn on the body. With the growth of sensors and microelectronics, the potential uses of wearable-computing technologies now reach to health and fitness, gaming, fashion, disabilities and augmented reality. Most importantly, the widespread adoption of wearables will drive the form function and market for mobiles in vital ways. This report provides a historical background, an overview of the technologies in the wearables market and possible future trends as the market expands.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=548369&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=143340"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=143340" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=548369+the-wearable-computing-market-a-global-analysis&utm_content=jranck">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=548369+the-wearable-computing-market-a-global-analysis&utm_content=jranck">Connected world: the consumer technology revolution</a></li><li><a href="http://pro.gigaom.com/2012/05/the-living-room-reinvented-trends-technologies-and-companies-to-watch/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=548369+the-wearable-computing-market-a-global-analysis&utm_content=jranck">Who and what to watch in the new era of the living room</a></li><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=548369+the-wearable-computing-market-a-global-analysis&utm_content=jranck">CES 2012: a recap and analysis</a></li></ul>]]></content:encoded>
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