Many people are familiar with ads that follow them across different websites. Now, one company says it can have the same ads show up on an individual’s smartphone too. Marketers like the idea but does it actually work? And will regulators tolerate it? Read more at paidContent »
AdRoll, a firm that places “retargeted” ads on Facebook had a very good year. Does that provide any hints as to what Facebook will say about its ad earnings next week? Read more at paidContent »
San Francisco-based ad tech firm Triggit announced on Thursday that it had raised $7.4 million in Series B funding, led by Spark Capital and Foundry Group. The funding comes after months of growth driven in large part by its inclusion in Facebook’s ad exchange. Read more »
On Thursday, Facebook is announcing that its new real-time bidding platform, the Facebook Exchange, is coming out of beta. While it’s still early days, the social network’s advertising partners give the new platform high marks. Read more »
Chances are, you’ve had an experience like this: you check out a product on a retailer’s site and then an ad for it follows you around the Web. Get ready to see more retargeted ads for gaming, sporting events and movies. Read more »
