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	<title>GigaOM &#187; Redbox Instant by Verizon</title>
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		<title>GigaOM &#187; Redbox Instant by Verizon</title>
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		<title>Redbox Instant by Verizon officially launches beta test (exclusive video inside)</title>
		<link>http://gigaom.com/2012/12/19/redbox-instant-beta-test/</link>
		<comments>http://gigaom.com/2012/12/19/redbox-instant-beta-test/#comments</comments>
		<pubDate>Wed, 19 Dec 2012 18:35:33 +0000</pubDate>
		<dc:creator>Janko Roettgers</dc:creator>
				<category><![CDATA[Redbox Instant]]></category>
		<category><![CDATA[Redbox Instant by Verizon]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=596045</guid>
		<description><![CDATA[Redbox Instant by Verizon officially launched its beta test Wednesday, offering consumers online streaming and four DVD rental credits for $8 a month. Many of these details had been reported before, but we were able to obtain a video demonstrating the service on PCs and Macs.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=596045&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="https://www.redboxinstant.com/rbgatekeeper/">Redbox Instant by Verizon</a>, the Netflix competitor with the name we still can’t quite get used to, officially launched its private beta test Wednesday. The site’s splash page is touting an $8-per-month subscription, which includes four DVD credits redeemable at Redbox kiosks. Android and iOS apps have also popped up on <a href="https://itunes.apple.com/us/app/redbox-instant-by-verizon/id561226994?mt=8">the iTunes store</a> and <a href="https://play.google.com/store/apps/details?id=com.redboxinstant&amp;feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5yZWRib3hpbnN0YW50Il0.">Google Play</a> .</p>
<p><a href="http://gigaom.com/video/redbox-instant-pricing-device-support-launch-date/">GigaOM first reported many of the key details</a> about Redbox Instant’s streaming service last month, when we were able to gather key information from the service’s help page. Pretty much all of that information turned out to be correct, save for two minor details: We predicted that Redbox Instant would launch its beta test on December 17, but it looks as if the service didn’t quite make that deadline. Also, a previously mentioned Xbox app hasn’t actually launched yet.</p>
<p>Right now, the service is only available on Android, iOS, Windows, OS X and select Samsung TVs and Blu-ray players. A Twitter account for the service also mentioned Wednesday that <a href="https://twitter.com/redboxinstant/status/281444708826370049">support for Google TV is on the way</a>. The same account <a href="https://twitter.com/redboxinstant/status/281426250910822400">also mentioned</a> that a plan including Blu-ray rentals would be available “for an extra buck.” Not mentioned Wednesday, but apparently still available as well, is a streaming-only plan for $6 a month.</p>
<p>Speaking of not mentioned: Redbox Instant published a somewhat <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=LRhdouCox3w">obnoxious promo video</a> for its service, which I don’t want to republish here. Instead, I give you this video demonstrating how the service looks like on a PC or Mac that has previously only been made available to beta testers:</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='604' height='370' src='http://www.youtube.com/embed/uoKTKDaL5P0?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=596045&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=779601"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=779601" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=596045+redbox-instant-beta-test&utm_content=jroettgers">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/connected-consumer-q1-controversy-courtrooms-and-the-cloud/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=596045+redbox-instant-beta-test&utm_content=jroettgers">Controversy, courtrooms and the cloud in Q1</a></li><li><a href="http://pro.gigaom.com/2012/01/connected-consumer-q4-sopa-and-the-future-of-digital-content/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=596045+redbox-instant-beta-test&utm_content=jroettgers">Q4 Wrap-up: SOPA and the future of digital content</a></li><li><a href="http://pro.gigaom.com/2011/12/connected-consumer-2012-a-year-of-consolidation-and-integration/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=596045+redbox-instant-beta-test&utm_content=jroettgers">Connected Consumer 2012: A year of consolidation and integration</a></li></ul>]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">redbox instant scoop feature art</media:title>
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			<media:title type="html">jroettgers</media:title>
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		<title>Scoop: Key pricing and launch details of Redbox Instant revealed</title>
		<link>http://gigaom.com/2012/11/29/redbox-instant-pricing-device-support-launch-date/</link>
		<comments>http://gigaom.com/2012/11/29/redbox-instant-pricing-device-support-launch-date/#comments</comments>
		<pubDate>Fri, 30 Nov 2012 00:00:25 +0000</pubDate>
		<dc:creator>Janko Roettgers</dc:creator>
				<category><![CDATA[Redbox Instant by Verizon]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=589612</guid>
		<description><![CDATA[We've got some exclusive details about Redbox Instant by Verizon, the yet-to-be-launched Netflix competitor with the complicated name: The service will charge consumers as little as $6 per month, launch with apps for Android, iOS and Xbox 360 and open up as early as December 17.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=589612&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><strong>Updated.</strong> The online video joint venture Redbox Instant by Verizon <a href="http://gigaom.com/video/redbox-verizon-instant-launch-date/">is set to launch sometime before the end of the year</a>. The service is currently being tested in private beta, and Verizon and Redbox have kept mum on some key details. However, after a bit of digging, I discovered that the service’s closed test is accompanied by <a href="http://redboxinstant.custhelp.com/app/home">an exhaustive help section that is publicly available on the web</a>. From those help pages, I was able to gather a number of interesting details about the service, as well as get a first look at numerous screenshots.</p>
<p>It’s worth pointing out that services like these can adjust key details last-minute before a public launch. After all, that’s what closed testing is about: figuring out what is working and changing what isn’t. With that in mind, here’s what I was able to uncover about Redbox Instant by Verizon’s current offering:</p>
<ul>
<li>Subscriptions <a href="http://redboxinstant.custhelp.com/app/answers/detail/a_id/473">start at $6 a month</a>, which gives users unlimited access to the service’s subscription video catalog. That catalog is expected to be much smaller than Netflix’s, but it includes some titles also offered by the competitor, including <em>Killers</em>, <em>Rango</em>, <em>Iron Man 2</em> and <em>Thor</em>.</li>
<li>An $8 a month membership adds four Redbox credits to the streaming package that can be redeemed for Redbox DVD rentals. Users will be able to reserve their DVDs from the Instant website and mobile apps. Credits won’t roll-over but expire at the end of each month.</li>
<li>Redbox Instant also offers VOD rentals and sales of newer titles, which can be downloaded to some devices for offline access. Rentals and sales <a href="http://redboxinstant.custhelp.com/app/answers/detail/a_id/170/kw/$0.99">start at $0.99</a>, and offer access to titles like <em>The Lorax</em>, which will presumably cost a bit more than that.</li>
<li>Redbox Instant will <a href="http://redboxinstant.custhelp.com/app/answers/detail/a_id/463">initially be available</a> on the web, Android and iOS devices, the Xbox 360 and select Samsung TVs and Blu-ray players. Customers will be able to register up to five devices to access the service.</li>
<li>Just like Netflix, Redbox Instant <a href="http://redboxinstant.custhelp.com/app/answers/detail/a_id/202/kw/silverlight">is using Silverlight</a> for streaming on the web.</li>
<li>The help section also includes a hint regarding the launch date of the service: Beta testers <a href="http://redboxinstant.custhelp.com/app/answers/detail/a_id/723">are being told</a> that they won’t be able to access the DVDs included in their subscriptions at some kiosks until December 17.</li>
</ul>
<p><strong>Update (11/30):</strong> It looks like the support site mentioned isn&#8217;t publicly accessible anymore. However, we got an emailed comment from Redbox Instant by Verizon CEO Shawn Strickland:</p>
<blockquote><p>&#8220;We appreciate the enthusiasm for Redbox Instant by Verizon and we look forward to sharing the full details of the service soon.&#8221;</p>
</blockquote>
<p>A company spokesperson wasn&#8217;t able to comment on any specifics mentioned in our report.</p>
<p>Check out some screenshots of the service published by Redbox Instant:</p>

<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=589612&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=400628"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=400628" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=589612+redbox-instant-pricing-device-support-launch-date&utm_content=jroettgers">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/connected-consumer-q1-controversy-courtrooms-and-the-cloud/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=589612+redbox-instant-pricing-device-support-launch-date&utm_content=jroettgers">Controversy, courtrooms and the cloud in Q1</a></li><li><a href="http://pro.gigaom.com/2012/01/connected-consumer-q4-sopa-and-the-future-of-digital-content/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=589612+redbox-instant-pricing-device-support-launch-date&utm_content=jroettgers">Q4 Wrap-up: SOPA and the future of digital content</a></li><li><a href="http://pro.gigaom.com/2011/12/connected-consumer-2012-a-year-of-consolidation-and-integration/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=589612+redbox-instant-pricing-device-support-launch-date&utm_content=jroettgers">Connected Consumer 2012: A year of consolidation and integration</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2012/11/29/redbox-instant-pricing-device-support-launch-date/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
	
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			<media:title type="html">redbox instant scoop feature art</media:title>
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		<media:content url="http://0.gravatar.com/avatar/08bc62ecf138202f06b74dfa01376e74?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">jroettgers</media:title>
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		<media:content url="http://gigaom2.files.wordpress.com/2012/11/rebox-instant-web-subscription-titles.jpg?w=150" medium="image">
			<media:title type="html">This is how Redbox Instant&#039;s subscription catalog looks like on the web.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-web-movie-page.jpg?w=150" medium="image">
			<media:title type="html">The movie play page on the web.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-web-player.jpg?w=150" medium="image">
			<media:title type="html">The service&#039;s Silverlight-based movie player.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-iphone-1.jpg?w=102" medium="image">
			<media:title type="html">A movie category, as seen on the iPhone app.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-iphone-2.jpg?w=98" medium="image">
			<media:title type="html">The movie page on the iPhone app.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-iphone-3.jpg?w=97" medium="image">
			<media:title type="html">More navigation options in iOS.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-android-1.jpg?w=84" medium="image">
			<media:title type="html">A screenshot of the Android app reveals the pricing of the DVD subsxcription plan.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-android-2.jpg?w=94" medium="image">
			<media:title type="html">Browsing movies in the Android app.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-android-3.jpg?w=150" medium="image">
			<media:title type="html">The Android app is optimized for tablets.</media:title>
		</media:content>

		<media:content url="http://gigaom2.files.wordpress.com/2012/11/redbox-instant-android-4.jpg?w=80" medium="image">
			<media:title type="html">Users will be able to search for Redbox kiosks with their mobile apps.</media:title>
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