Thanks to the rating systems in place on such popular websites as Yelp, Amazon and eBay, many people are comfortable evaluating things in absolute terms: a two-star restaurant, a B movie and so on. But new MIT research says this approach is fundamentally flawed. Read More »
Tech
Online product recommendation systems take a wide variety of approaches, but they can be shuffled into four main categories. Sites can boost sales and user loyalty by combining these categories to create the best overall experience. Read More »
