The company hopes Marketplace will stand out because it is offering app publishers and developers a way to sell their ad inventory while also giving them built-in, accurate data about their audience. Read more »
Programmatic buying for online video ads — which lets brands buy select audiences in real time — is growing rapidly. The spread of this buying technique may coincide with a drop in prices but the two phenomena are not necessarily connected. Read more at paidContent »
San Francisco-based ad tech firm Triggit announced on Thursday that it had raised $7.4 million in Series B funding, led by Spark Capital and Foundry Group. The funding comes after months of growth driven in large part by its inclusion in Facebook’s ad exchange. Read more »
According to a new report from eMarketer, real-time bidding could account for a quarter of all digital ad spending by 2015. Among other factors, Facebook’s new ad exchange, FBX, is expected to drive much of that growth. Read more »
On Thursday, Facebook is announcing that its new real-time bidding platform, the Facebook Exchange, is coming out of beta. While it’s still early days, the social network’s advertising partners give the new platform high marks. Read more »
Real-time bidding is now becoming a common feature on mobile ad platforms. But Germany’s Madvertise reckons its underlying targeting tech will give it the edge over rivals such as Mobclix and Smaato. Read more »
The social network said Wednesday that it plans to launch Facebook Exchange, a real-time bidding platform, in the next few weeks. Read more »
Data is absolutely crucial for the business of online advertising, and thanks to a new ecosystem designed to serve the sell-and-buy side, it can now be leveraged. But it also makes online advertising a far more complex space than it was even a few years ago. Read more at GigaOM Pro »
As the world goes mobile, it’s prompting a boom in mobile advertising, which is poised for a huge year in 2012. The winners include companies such as Nexage, a real-time bidding exchange provider which told me that it hit 100 billion ad requests today. Read more »
Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting 3.8 times more for ad impressions that include location data in the last three months. Read more »
