Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
It’s not for everyone, but if you’re storing petabytes of data Hadoop, Quantcast thinks it has the cure to your woes. Its newly open sourced Quantcast File System promises smaller clusters and better performance, and it has proven itself over exabytes of data inside Quantcast. Read more »
Hadoop has been used by large web companies for applications such as search engines, but the reality is that the project is so much more. This report takes a closer look, examining what Hadoop is (and isn’t), who’s doing what to productize it and why we can expect to see the market pick up serious steam in 2011. We profile the growing number of companies — from startups like MapR to Cloudera, the arguable leader in the space — using Hadoop, the challenges still hindering widespread adoption and where potential users can expect the market to go as we move through 2011 and beyond. Companies mentioned in this report include Yahoo, Facebook, EMC, Teradata and Appistry. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Google Android continues to gain mobile browser share in the U.S. as all other platforms, including Apple’s iOS, are declining. Thanks to smart partnerships on other platforms, Google has had the mobile search market sewn up for years. And with Android, that’s not likely to change. Read more »
Turner Broadcasting Selects Brightcove to Expand Online Video Business; Turner taps Brightcove to support online video content in the UK, Spain, France, Italy, Germany and other countries throughout Europe. (press release) Adap.tv Launches a Video Ad Exchange; the video ad-serving company has opened the doors on […] Read more »
Quantcast, a San Francisco-based web analytics company, says it has raised $27.5 million in Series C funding. Cisco Systems is leading this round of funding which also includes funds from previous investors Polaris Venture Partners, Founders Fund and Revolution Ventures. Read more »
RapidShare Fined $34M; German court orders file-hosting service to filter content in ruling on lawsuit by music publishing group. (TorrentFreak) Rich Media Ads with Video “Overwhelmingly” Outperform Other Formats; Google’s DoubleClick conducted study that found purchase intent dramatically increased by video. (MediaPost) Qualcomm Flo to Lower […] Read more »
