Sybase 365, one of the largest providers of SMS and MMS messaging, is getting into the push notification business through a partnership with Urban Airship. Sybase 365 will be able to offer enterprise customers app-based push messaging that should help them continue to engage their consumers. Read more »
Appsfire, an app discovery platform, is launching a free service called App Booster that allows developers to create a simple two-way inbox inside their apps to help establish a communication channel between developers and users. It’s designed to be an easy way to foster in-app engagement. Read more »
Urban Airship, a push notification and mobile development service provider, is enjoying a huge lift from the growth in mobile and has now pulled in $15.1 million in a Series C Round led by Salesforce.com and Verizon. It’s looking to become a one-stop mobile engagement platform. Read more »
With recent mobile app store changes forcing developers to emphasize more engagement in their apps, it’s highlighting the importance of push notifications, which can be key tools in retaining users and keeping them involved in an app. Read more »
Yahoo announced today an eagerly awaited update to Yahoo! Messenger for the iPhone that brings about support for push notifications, joining rival AIM. With the latest updates, Yahoo is continuing to push the bar (pun intended) and give AIM a run for its money (pun not […] Read more »
Remember when you had to click on an application to make it active, and hit refresh in order to find out if anything new had happened? It’s been a long while now, since most desktop programs can run in the background and notify you when something […] Read more »
Slowly but surely, push notification apps are trickling into the App Store, as you can see from this handy little list by AppAdvice.com. Some of them are less than impressive, since they offer strange niche functions that I could never picture myself actually using. Beejive IM […] Read more »
