Many of the biggest stories in the connected consumer space occurred mostly offstage in 2012, from Apple’s new media services to policymakers in Washington. Overall, the past 12 months have laid important groundwork for significant advances in the connected consumer space. The year 2013 should be eventful. Read more at GigaOM Pro »
Data is absolutely crucial for the business of online advertising, and thanks to a new ecosystem designed to serve the sell-and-buy side, it can now be leveraged. But it also makes online advertising a far more complex space than it was even a few years ago. Read more at GigaOM Pro »
The newfound popularity of the e-book is now raising questions over what exactly it will look like in the future, since digital formats allow authors and artists to offer much more than what was possible with the printed page. Social and interactive experiences within the e-book can include not only text but also audio, video or even a combination of all three, and these factors have a direct effect on the evolution of the overall e-book market. In this analysis, we identify six competitive areas of that market that will see large-scale shifts in the near future. Such rapid change will mean that in just four to five years, what a book is and what publishing is will — to many — mean something radically different than it does today. Companies mentioned in this report include Amazon, Barnes & Noble, Google and Open Road. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Last week, Harry Potter author JK Rowling announced Poettermore, an ambitious new online property that will be the exclusive retailer for Potter e-books, Pottermore will no doubt do a mean business as an e-book storefront — and ruffle the feathers of traditional publishers in the process. Read more »
