More public-relations Stories

By
MoshiMonsters1

In the never-ending quest to provide easy sound bites and press-friendly stats, startups often flirt with numbers that just don’t make sense. Case in point: London-based kids’ website Moshi Monsters, which has a very strange piece of numerical wizardry. Read more »

By

Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work. Read more »

loading external resource

By

In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. Findings showed that PR professionals who understood blogger “culture” were having more success in communicating in this online […] Read more »

By

We’ve all heard the horror stories of difficult clients. Anyone offering client services has been there. No company can function effectively when confronted with clients who operate from a place of fear — which is often at the root of most difficult clients you encounter. You […] Read more »

By

When I heard that the folks at Pressitt in the UK had launched the beta of their social media news release tool, I decided to check it out. Pressitt says the site’s focus is on providing journalists and bloggers with a primary research tool for stories. […] Read more »

By

“Radically Transparent: Monitoring and Managing Reputations Online,” by Andy Beal and Dr. Judy Strauss, was recommended to me by several online friends who are involved in PR and marketing. It’s a practical and comprehensive book that’s designed to help individuals and businesses manage their reputations in […] Read more »

By

You’ve got a super cool Web app. You want a high profile blog to cover what you’re doing. You’ve got a PR firm scheduling back-to-back demos with tech bloggers. But when you actually connect with the blogger, is your demo and presentation doing your product justice? […] Read more »

By

Those oh-so-familiar green (and red) status indicators from the old .Mac status page are a thing of the past, or at least so it seems. After 14 days of intense frustration caused by MobileMe, Apple decided it was time to put a little Public Relations effort […] Read more »

By

It’s always fun to talk to hobbyists who retrofit online video technology to address their own particular wants and needs. Like Paul Yanez, the prolific maker of web versions of desktop TV interfaces. This week we talked to Gerald Zuckerwar, who’s compiled RSS feeds for live […] Read more »

loading external resource

By

Yet another nice feature in the HTC TyTN II / Kaiser / P4550: printing wirelessly to a Bluetooth-enabled printer. Adam Lein over at pocketnow was commenting on how well the Bluetooth works with his TyTN II; I’ve never had issues with any HTC units, but apparently […] Read more »

By

Aswath Rao posted an interesting comment in response to the TiVo entry — TiVo model of under charging for the hardware, but recovering by charging a monthly fee is faulty. I still beleive so. Subsequently I bought HW/SW costing about $200 to do the same thing. […] Read more »