More prototype Stories

lean startup
photo: Shutterstock/Dusit

Among lean startups, a common mantra is “launch and learn.” Braden Kowitz of Google Ventures Design Studio says that’s precisely the wrong approach and suggests seven strategies that he says will save time and lead to a better product. Read more »

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“Dream bigger,” Steve Jobs told a Disney executive as they discussed plans to reinvent the media company’s retail outlets. He insisted Disney develop a prototype store, much as Apple did before it launched its first brick-and-mortar outlet at Tysons Corner, Virgina, in May 2001. As the […] Read more »

Poor old Microsoft. You can’t blame them for trying, can you? Back at the start of the decade it gave us its vision for tablet computing in the form of Windows XP Tablet Edition and (via its OEM friends) a series of bulky, underpowered, overly-expensive machines. […] Read more »

Jonathan Ive wasn’t always the Grand Overlord designer and demi-God at Apple. Before Ive re-imagined the Macintosh, other talented souls attempted to shape the next generation of Apple products with the clean industrial design for which the company is famous. In the 1980s, Frog Design was […] Read more »

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