Tech — GigaOM

Tech

8 Deadly Promotion Pitfalls, Part 1.

I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what makes promotions effective can be mystifying. So instead of trying to come up with a recipe for how to market well,… Read More »

Reading, The New York Times’ this morning brought back some memories, of my early days in this country, and perhaps of the early days of the emerging South Asian identity. I Want My Hyphenated-Identity MTV, perhaps the worst headline ever, talks about the pending… Read More »

 
 
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