Twitter seeks more, better advertising with new API
Twitter rolled out its advertising API on Wednesday, giving brands a larger opportunity to target tweets specifically at users through a limited set of partners in the beginning. Read more »
Twitter updates promoted tweets, allows more restricted targeting
Twitter added some new features to its promoted tweets on Thursday, making updates that will help brands and marketers better target audiences with in-stream advertising. For Twitter, this year is all about monetization, so the more accurate it can be with its advertising, the better. Read more »
Twitter expected to reach $1 billion in revenue by 2014
Twitter is expected to reach $1 billion in revenue by 2014, according to unnamed sources, suggesting that it feels confident about its ability to make money through social advertising. Read more »
Twitter CEO: We have 100M active users
Twitter CEO Dick Costolo lifted the veil on Twitter user statistics Thursday morning. Besides revealing the company’s active users, he talked about features it’s working on, the expansion of promoted tweets, and why he’s “excited” that 4 out of 10 active users don’t tweet. Read more »
Project Runway brings fan voting to Twitter
Project Runway viewers are already big social media users, sharing thoughts about the show while watching it live. So why not use Twitter as a way for fans to vote for their favorite contestant. That was the thinking behind Project Runway‘s Fan Favorite contest. Read more »
Subscriber Content
Twitter Annotations and the Future of the Semantic Web
Unlike some of Twitter’s other services, the upcoming launch of Annotations doesn’t involve a product, but a rethinking of the way the social network functions. The changes involved could have a tremendous impact on not just on the network, but on the nature of the web ... Read more at GigaOM Pro »
Twitter to Ad Competitors: Go Pound Sand
Twitter today announced it would no longer allow third-party ads to be injected into users’ Twitter timelines. The ban is particularly interesting given it’s almost exactly what the company’s own recently announced advertising platform, Promoted Tweets, does — insert paid and relevant tweets into timelines. Read more »
